About performance reports for free booking links

In the “Reports” tab of Hotel Center, you can view the number of free booking link clicks you received per hotel ID, user country, or device. You can also download a CSV file containing your free booking links click performance. If you don’t have any free booking link clicks, the CSV file will be empty, and so will the page.

To view free booking link data, sign in to your Hotel Center account and select Reports > Free booking links.

If you share your rates with Google through your Business Profile, you can learn more about reporting and ranking through our frequently asked questions.

Booking link clicks

The “Booking link clicks” graph shows the number of clicks your free booking links received during a selected date range. By default, data for all click types will be shown. You can then click to show data based on “Device type”, “User location”, and “Hotel ID”.

Note: The graphs for “Device type”, “User location”, and “Hotel ID” are currently limited to show the top 5 by clicks in each category.

Booking link report

The “Booking link report” table will show data for all hotel IDs for a selected date range. Each metric and attribute in the booking link report table can be displayed as a column, so you can customize your report with the data that is most relevant to you.

Select “Add a filter” to view data based on user location (by country), device type, hotel ID, or hotel name. To view the data in more detail, try selecting multiple attributes at once. For example, you can filter by both hotel ID and user location to dig into those insights.

To add or remove columns on the report table, click “Add a grouping”, select the checkboxes next to the metrics you want to display as columns, then click "Apply". The report will show the metrics you selected.

Download a report

To download the booking link report, click the 3-dot menu on the right side of the table and select “Download as CSV”.

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