Google Marketing Platform (GMP) brings together a suite of tools that allow business owners to manage their marketing and analytics in one place. Adding your Google Ads account to your GMP organization makes it convenient to see how your Google Ads campaign performance tracks against other data in your marketing strategy.
Before you begin
You can link these types of Google Ads accounts to a Google Marketing Platform organization:
- A Google Ads manager account that does not have a manager account above it
- A Google Ads Local Services account that does not have a manager account above it
- A Google Ads account that has no manager account associated with it
To link and unlink the Google Ads accounts and organizations, you’ll need to have admin access or above on the Google Ads account and member access or above on the GMP organization.
- When you link your Google Ads account to a GMP organization, the GMP organization will appear in Google Ads as a manager account under “Account access” in the “Managers” tab. However, you won’t be able to access the GMP manager account the same way you would a normal manager account.
- Once you link your Google Ads account to a GMP organization, you’ll no longer be able to link your Google Ads account to a manager account. You’ll have to unlink your Google Ads account from GMP before you can link it to a manager.
- The GMP organization linked to your Google Ads account automatically has administrative ownership over your account. The permissions level for a GMP manager can’t be downgraded except by unlinking the Google Ads account from the GMP organization.
How it works
Linking your Google Ads account will allow organization admins to:
- Create a user audit report to view user access across GMP accounts and Google Ads accounts
- Remove users from linked Google Ads accounts in GMP Home
- View all Google Ads and GMP accounts associated with the organization in one place
User management
Once your Google Ads account is linked to a Google Marketing Platform organization, a Google Marketing Platform user admin can view user access across GMP accounts and Google Ads accounts in one place. The GMP admin can also revoke user access to Google Ads accounts from the platform's "User Management" pages. This means that GMP user admins can now revoke user access to GMP accounts and Google Ads accounts in one place without needing to log in to each platform separately.
Keep in mind, though, that the user admin won't be able to add any users to the Google Ads accounts. You can learn more about adding and removing users from the Google Marketing Platform here.
Instructions
Follow instructions here to learn how to link, unlink, and move Google Ads accounts to different organizations.
After you link a Google Ads account to your organization, Google Ads appears in your products list. In the products list, click Google Ads to see the individual accounts. When you link a Google Ads account to your organization, users on that account are added to your organization with the role of User. When organization users have access to Google Ads accounts, the Google Ads icon appears next to their names.
In Google Ads, the linked GMP organization will appear in Google Ads as a manager account with administrative ownership. You’ll see the GMP organization under “Account access” in the “Managers” tab and, if your Google Ads account is a manager account, you’ll see the GMP organization in the “Accounts table.” However, you won’t be able to access the GMP manager account in Google Ads as you would a normal manager account, and the GMP manager account won’t appear in the account selector.
Unlinking your Google Ads account
To unlink any product account, including Google Ads, from a GMP organization, you need to be an admin for that product account. You can find instructions for unlinking your Google Ads account from within GMP Home here.
The GMP organization linked to your Google Ads account automatically has administrative ownership over your account. The permissions level for a GMP manager cannot be downgraded except by unlinking the Google Ads account from the GMP organization.
You can also unlink your Google Ads account from the GMP organization from within the Google Ads platform.
- In your Google Ads account, click the Admin icon
.
- Click Linked accounts.
- Under "Your linked accounts and products", find "Google Marketing Platform", then click Manage and link.
- Locate the account you want to unlink, and click Unlink.
Related links
Google Marketing Platform
- About Google Marketing Platform
- Using organizations
- Link Google Ads accounts to Google Marketing Platform
About Product Linking
- About the “Linked accounts” page and Product Linking
- Product Linking: Link your Google Products during the Enhanced Onboarding Experience
Google Products
- Product Linking: Link your Google Business Profile to Google Ads
- Product Linking: Link Ads Creative Studio and Google Ads
- Product Linking: Link Ads Data Hub and Google Ads
- Product Linking: Using Google Analytics and Google Ads together
- Product Linking: Link Hotel Center and Google Ads
- Product Linking: Link your Merchant Center and Google Ads accounts
- Product Linking: Link Optimize and Google Ads
- Product Linking: Linking Google Play and Google Ads accounts
- Product Linking: Link Search Console and Google Ads
- Product Linking: Link YouTube channels and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation
