Manage analytics-account links to organizations, move accounts, upgrade to 360, recover admin access

Create an organization during your initial setup of Google Marketing Platform.
In this article:

Linking your analytics product accounts to an organization provides a number of benefits:

  • Linked product accounts and their associated user accounts are available from Google Marketing Platform.
  • Organization administrators can manage users in linked accounts.
  • You can manage billing and usage for those accounts from the Administration panel.
  • You can manage information related to the Data Processing Amendment.
  • The product picker is available in the header for each linked product account.
  • When you link an Analytics, Tag Manager, or Optimize account to an organization, any organization user is able to create a new Analytics, Tag Manager, or Optimize account and link that new account to the organization during the creation process. The newly created accounts are subject to the original terms of service that you agreed to for the original account.
  • When you link an account to an organization, any objects associated with that account (e.g., Analytics properties, Tag Manager containers) become accessible from the Administration page, and you can take actions on those accounts and objects (e.g., change the service level from standard to 360 for an Analytics property or a Tag Manager account).

When you link a product account, the users for that account are added to the organization with the default permission of User.

Prerequisites for creating links

Product Prerequisites
Google Analytics standard User role for the organization

Manage Users permission for the Analytics account
Google Analytics 360 Org admin or Billing admin role for the organization

Manage Users permissions for the Analytics 360 account

The organization you're linking to must have an active order for the Analytics 360 account
Google Tag Manager standard User role for the organization

Admin permission for the Tag Manager account
Google Tag Manager 360 Org admin or Billing admin role for the organization

Admin permission for the Tag Manager 360 account

The organization you're linking to must have an active order for the Tag Manager 360 account
Google Optimize standard User role for the organization

Admin permission for the Optimize account
Google Optimize 360 Org admin or Billing admin role for the Google Marketing Platform organization

Admin permission for the Optimize 360 account

The organization you're linking to must have an active order for the Optimize 360 account

 

If you are an Org admin or Billing admin for your organization but are not an administrator on the product account, you will have the option to send a link request to the relevant product-account administrator who will have the option to approve the request.

If you are a product administrator who receives a link request, verify that the request is from an organization to which your product should be linked. If the request appears to be from the wrong organization, report this to your account manager or to Google support.

To see any pending link requests you have for a particular product, log in to https://marketingplatform.google.com/linking/requests with your administrator credentials for that product. You can approve requests from that page.

When a product administrator initiates the linking process, organization users who have administrative roles for the organization are given some user-management permissions/capabilities for the product account. Those permissions/capabilities cannot be removed as long as the product remains linked to the organization.

Link an account

  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click the relevant organization.
  4. Sales Partner: Click Clients, click a client name, then in Products, click the one you want to link (e.g., Analytics).
    Client/Standard user: In Products, click the one you want to link (e.g., Analytics).
  5. Click +.
  6. Click Choose accounts to link...
    to open the list of available accounts.
  7. Select each account you want to link, then click Select.
  8. Click Link.

If you are a product administrator who receives an email notice that your product account was improperly linked to an organization, you can unlink your analytics product account.

To unlink a product account, you need to be an admin for the product you're unlinking.

  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click the relevant organization.
  4. In Products, click the type of account you want to unlink (e.g., Analytics).
  5. In the row for the specific account, click More, then click Unlink account.

Move an analytics product account to a different organization

To move an account, you need the following permissions for the source and destination organizations:

  • Source (current) organization: Org admin and Billing admin
  • Destination (new) organization: Billing admin
  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click Morein the relevant organization card, then click Move accounts from this org to another.
  4. Choose a destination organization, then choose the accounts you want to move.
  5. Click Move.

The 360 service level of an account is not affected when you move the account so long as the destination organization also has an active order for the account.

Upgrade to 360

To upgrade the service level to 360, you need to be an Org admin or Billing admin.

After you link a product account to an organization, you can change the service level from standard to 360 for objects like Analytics properties.

You cannot change the service level from 360 back to standard. This change in service level can have unintended consequences like causing BigQuery Export to fail with Analytics 360, or cause product integrations like Analytics 360 and Display & Video 360 to stop working.

If it becomes necessary to change the service level from 360 back to standard, consult your Google Marketing Platform Account Manager who can discuss the implications and effect the change if necessary. Learn more about the implications of downgrading

Sales Partners can set the service levels of objects for their clients. Sales Partner clients and Direct clients can set the service levels of their own objects. To set the service level of an object:

  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click the relevant organization.
  4. Sales Partner: Click Clients, then click a client name. In Products, select the product, then the specific account.
    Client: In Products, select the product, then the specific account.
  5. Select the object (e.g., an Analytics property).
  6. Click More, then click Upgrade...

If you have the necessary permissions to upgrade the service level for an object but the interface controls to upgrade are not available, then there is no order for the account, the order end date has passed, or the order start date is set to a future date.

Recover administrative access to your Google Analytics account

If you lose administrative access to an Analytics account that is linked to an organization, you can have the Org admin or User admin restore that access. Administrative access to Analytics consists of having Manage Users and Edit permissions.

Loss of administrative access can occur, for example, when an account administrator leaves the company without first assigning another administrator. The account continues to collect data, and users with non-administrative access are still able to log in and use the account per their assigned permissions, but the account remains in administrative limbo.

If you need to regain administrative access to your Analytics account, contact your Org admin or User admin.

If you are an Org admin or User admin who needs to restore access to an Analytics account:

  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click the relevant organization.
  4. In Products, click Analytics.
  5. Select the account to which you want to restore access.
  6. Click Account Users.
  7. The Account permissions page opens.
  8. Click the row for the user you want to give administrative access.
  9. Select the Manage Users and Edit permissions.
  10. Optionally, remove any stale administrators from the account.
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