Link Google Ads accounts to Google Marketing Platform

You can link the following types of Google Ads accounts to an organization:

Prerequisites for linking / unlinking Google Ads accounts and organizations

Operation Google Ads permission Organization permission
Link  Admin User
Unlink Admin Org admin

If you have the necessary permissions for both Google Ads and your organization, you can complete the linking operation.

If you have the necessary permission for only your organization, you can send a request to the relevant Google Ads Admin, and that Admin can complete the linking process.

Learn more about Google Ads permissions

Learn more about Google Marketing Platform organization permissions

 

Link a Google Ads account to your organization

Learn more about linking, unlinking, and moving accounts to different organizations.

See linked accounts

In the products list, click Google Ads...

 

...to see the individual accounts that have already been linked.

 

 

When you link a Google Ads account to your organization, users on that account are added to your organization with the role of User. When organization users have access to Google Ads accounts, the Google Ads icon appears next to their names.

 

User management

You cannot add users to a Google Ads account from the organization user-management pages.

You can remove Google Ads users from:

  • Just the Google Ads account
  • The organization and the Google Ads account

Learn more about adding and removing users from an organization and from product accounts.

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