Link Google Ads accounts to Google Marketing Platform

You can link the following types of Google Ads accounts to an organization:

Prerequisites for linking / unlinking Google Ads accounts and organizations

You need to have at least the role of organization User to link / unlink Google Ads accounts and organizations.


Link a Google Ads account to your organization

Learn more about linking, unlinking, and moving accounts to different organizations.

If you have access to Google Ads accounts, Google Ads appears in your products list.


In the products list, click Google Ads to see the individual accounts that have already been linked.


When you link a Google Ads account to your organization, users on that account are added to your organization with the role of User. When organization users have access to Google Ads accounts, the Google Ads icon appears next to their names.


User management

You cannot add users to a Google Ads account from the organization user-management pages.

You can remove Google Ads users from:

  • Just the Google Ads account
  • The organization and the Google Ads account

Learn more about adding and removing users from an organization and from product accounts.

Was this helpful?
How can we improve it?