My ad doesn't show up in search results

Your ad won't appear every time you search for it. Whether your ad appears depends on a number of factors, such as your budget and other advertisers' ads competing to appear for the same search phrases.

The best way to confirm that your ad is showing for customers (even if you can't see it every time) is to look at your ad statistics. If you find that your ad isn’t receiving any clicks or impressions, it could be due to any of the following reasons:

  • Ad locations: Ads appear for customers located in the areas where you want to show your ads. If you're not in your selected location, you won't be able to find your ad by searching for it. Instead, you can use the Ad Preview tool to do searches within the location that you’ve targeted and preview your ad. Find out more about where your ads can appear.

  • Paused or deactivated ad: Make sure that your ad is active (and not deactivated) so that it can run.

  • Too many searches: If you repeatedly search for your own business on Google but don't click your ad, you may stop seeing the ad after a while. That's because Google's system recognises your computer and stops showing ads that it thinks you aren't interested in. The Ad Preview tool can help you view your ads as they appear in Google search results.

  • Billing: Click the tool icon  then click 'Billing & payments' to check for billing errors that may have caused your ads to stop running. For example, your ad won’t run if you have a declined or expired credit card, or if you’ve used all of the funds from your last payment.

  • Depleted or limited budget: With Google Ads, you set an average daily budget for your ad, which we multiply by the number of days in the month to come up with your maximum monthly budget. Your actual spend may vary each day, and there may be days where we’ll allocate less budget. If the budget for your ad has already been met for either the day or the entire month, your ad won't run.

  • Ad under review or disapproved: Disapproved ads also won’t run, so check your email for disapproval messages, which may have information about how to resolve issues with your ad. If you don’t see an email, check your spam folder.

  • Bidding: Target impression share is a bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page or anywhere on the page of Google search results. Using target impression share bidding is an option, but if your goal is to get more clicks or conversions, we recommend using target cost per action (CPA) instead.

Tip

If you’re running a Smart campaign, previewing your ad works a little differently. Learn how to Preview your Smart campaign ad on Google search results.

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