Google Ads Search campaign not running: Targeting is too narrow

While targeting settings help you find the right set of users most interested in your business, each time you add targeting or if you have issues with your remarketing lists, you narrow the potential reach of your ads.

What you can do


If you’re only targeting a small list of low search volume keywords, your Search campaign is likely unable to run. Learn how to Optimize your keyword list.

Audience targeting

If the amount of users on the list is below our requirements, your campaign may not serve.

Location targeting

Targeting one postal code, a small radius, or a city with a low population may limit your campaign’s reach or prevent it from serving. Learn how to Target ads to geographic locations.


Your Google Ads account


Need something else?

Check other common reasons why your ads are not running.

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