Ad quality is an estimate of the experience that users have when they view your Search ads. Higher ad quality generally leads to better performance, including better ad positions and lower cost. Depending on the ad type, there may be different indicators for quality. For example, for Responsive Search Ads, you can assess your Ad Strength. Google requires that ads meet a certain level of quality, which is determined through Ad Rank thresholds.
What you can do
- Review your quality score at the keyword level
- A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.
Need something else?
Check other common reasons why your ads are not running.
