Avoid a depleted average daily budget

If you have a limited budget, you want to make the most of every cent you spend on your advertising campaign. When your budget is limited, your ad might not show as frequently as you'd like -- or might not show at all.

This article shares tips to help you spend your budget more effectively.

Lower your bids in campaigns that are "limited by budget"

While counterintuitive, slightly lowering your bids in campaigns that are marked "limited by budget" could potentially help you earn more clicks. Lowering bids for budget-constrained campaigns could reduce the average amount you pay when someone clicks your ads, with the potential for your budget to go further and get more clicks. Lowering bids too much, however, could result in fewer clicks if your bids are no longer competitive. If you choose to decrease your bids, check your campaign a few days later to ensure that you haven't lowered your bids too much. Learn how to edit your bid

Let Google Ads automatically bid for you

An alternative to lowering your bids yourself is to allow Google Ads to automatically set bids for you. There are multiple types of automated bid strategies, each designed to help you reach a specific goal for your business, such as increased clicks or conversions. Learn about automated bidding

Change your delivery method from "Accelerated" to "Standard"

Accelerated delivery is likely to use up your campaign's average daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. "Standard" delivery is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.

If you're using manual bidding, by default your campaign will be set to "Standard." Learn how to change your delivery method

Use your campaign's recommended budget

Google Ads shows recommended budgets for campaigns that repeatedly meet their average daily budget but have the potential to earn more clicks and impressions. You can use these recommendations to estimate how a new budget may improve the visibility of your campaign's ads. Learn how to find your campaign's recommended budget

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