Other advertisers who are participating in the same auctions as you can affect your campaign’s ability to serve. For example, if a new advertiser begins entering the same auctions as your campaign, this can affect the number of impressions that your ads receive.
What you can do
Use the Auction insights report to compare your performance with other advertisers who are participating in the same auctions that you are. This info can help you make decisions about your bidding and budget.
Need something else?
Check other common reasons why your ads are not running.