When you link your Hotel Centre account with your Google Ads account, you can use your travel feed data to power Dynamic ad formats in Hotel campaigns and Performance Max for travel goals campaigns. This travel feed data can also enhance search campaigns with Travel Feeds in Search ads, which can increase click-through rate by up to 20% for advertisers who participate in the full range of Travel Feeds in Search ads formats (Source: Google internal data, Global, 5–30 May, 2024). This article provides instructions on how to link and unlink your Google Ads and Hotel Centre accounts.
Before you begin
To link your accounts, you'll need administrative access to a Google Ads account in Expert mode and owner permissions in your Hotel Centre account. To unlink an existing link from Google Ads, you'll need to have administrative access to a Google Ads account.
Note:
- While a single Google Ads account can be linked to multiple Hotel Centre accounts, it cannot be linked to the same Hotel Centre account more than once. Similarly, a Hotel Centre account can have multiple links to different Google Ads accounts but can only have one link to a specific Google Ads account.
- You can link non-manager Google Ads accounts to Hotel Centre in order to create Hotel campaigns, Performance Max for travel goals campaigns or serve Travel Feeds in Search ads.
- You may only link Hotel Centre to a Google Ads manager account to enable audience usage in Hotel Centre rate rules. Learn more about rate rules and the <UserListId> attribute.
- If you unlink your Hotel Centre and Google Ads accounts, any Performance Max for travel goals or Hotel campaigns using a linked feed from Hotel Centre will stop serving. Travel Feeds in Search ads will also stop serving.
- Paid booking link impressions, clicks and CTR will be shown in the Overview section of the linked Hotel Centre account. Learn more about Hotel Centre Performance metrics.
Instructions
How to link your Hotel Centre and Google Ads accounts
Link from Hotel Centre
.Link from Google Ads
How to unlink your Hotel Centre and Google Ads accounts
Unlink from Hotel Centre
Unlink from Google Ads
How to accept link connections
Accept a link connection from Hotel Centre
How to manage an established connection
Related links
Google Analytics
About Product Linking
- About the 'Linked accounts' page and Product Linking
- Product Linking: Link your Google products during the Enhanced onboarding experience
Google products
- Product Linking: Link your Google Business Profile to Google Ads
- Product Linking: Link Ads Creative Studio and Google Ads
- Product linking: Using Google Analytics and Google Ads together
- Product linking: Link your Merchant Center and Google Ads accounts
- Product Linking: Link Google Marketing Platform and Google Ads
- Product Linking: Link Optimize and Google Ads
- Product Linking: Linking Google Play and Google Ads accounts
- Product Linking: Link Search Console and Google Ads
- Product Linking: Link YouTube channels and Google Ads accounts
Google Partners
- Product Linking: Link Customer Match partners and Google Ads
- Product Linking: Link to Hubspot via Zapier
- Product Linking: Link Salesforce and Google Ads accounts
- Product Linking: Link Shopify to Google Ads
- Product Linking: Link Zapier and Google Ads
- Product Linking: Link Zapier during campaign creation
