As announced on November 1, 2022, similar audiences will be transitioned to more durable solutions. Starting May 1, 2023, there will be changes that will affect the way similar segments are used in Google Ads. Learn more about these Changes to audience targeting.
To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more about Audience reporting - New terms
We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the updates to Audience terms and phrases
Starting soon, you’ll find changes to some of the names in your audience report and throughout Google Ads. For example, “audience types” are now referred to as “audience segments,” and “remarketing” is now referred to as “your data”.
Here are changes that you’ll find:
| Before | After |
|---|---|
| Remarketing | Your data |
| Affinity (audience) | Affinity (segment) |
| In-market (audience) | In-market (segment) |
| Life event (audience) | Life event (segment) |
| Detailed demographics (audience) | Detailed demographics (segment) |
| Custom audience | Custom segment |
| Combined audience | Combined segment |
| Similar audience | Similar segment |
| Combined list | Custom combination segment |