Updates to Audience terms and phrases

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll see the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more About Audience reporting
  • New terms
    We’re using new terms on your audience report and throughout Google Ads. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the Updates to Audience terms and phrases

Starting soon, you’ll see changes to some of the names in your audience report and throughout Google Ads. For example, “audience types” are now referred to as “audience segments,” and “remarketing” is now referred to as “your data”.

Here are changes that you’ll see:

Before After
Remarketing Your data
Affinity (audience) Affinity (segment)
In-market (audience) In-market (segment)
Life event (audience) Life event (segment)
Detailed demographics (audience) Detailed demographics (segment)
Custom audience Custom segment
Combined audience Combined segment
Similar audience Similar segment

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