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Create a feed for your dynamic display ads

With dynamic remarketing, you'll create a feed of all your products or services along with attributes like unique IDs, images, and prices. When ads are shown to people who visited your website, details about the items they viewed are pulled from your feed into these ads.

Dynamic flight ad

There are different types of feeds for different business types. For example, an airline might create a flights feed. People who visited the airline's website might then see ads tailored with information about the flights they searched for, viewed, or started to book.

In this article:

  • About feeds
  • Get feed templates and specs for your business type
  • Create and upload a new feed
  • Fix problems with your feed

About feeds

When you create a feed, you're essentially creating a database of products or services that can be used in your dynamic ads. Here are a couple of items that the airline (from the example above) might include in their flights feed:

Destination ID Flight description Final URL Flight price
SFO Book your flight http://example.com/flights_SFO 900.00 USD
BOS Book your flight http://example.com/flights_BOS 650.00 USD
  • Feeds can be created as a .csv, .tsv, .xls, or xlsx file and then uploaded to AdWords.
  • Rows are products or services.
  • Columns are attributes of each item you've listed (such as unique IDs, prices, and descriptions) and should match the letters and spaces of their spec. IDs are important to include in your feed because they're used by your remarketing tag to connect people on your lists with products they viewed.
  • If you want to add a new column after you've uploaded your feed to AdWords, you'll need to create a new feed.
  • For products or services that are available in different markets, create a feed for each language and currency.
  • "Business data" supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless. "Business data" doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1, or ISO-8859-1.
  • There are limits to the number of feeds and feed items per account. See AdWords account limits.

Get feed templates and specs for your business type

There are different types of feeds for different types of businesses and you'll want to choose the type that represents your products or services. The type of feed you create should match the business type you selected when creating your dynamic remarketing campaign. Use the "Custom" feed only if the other business types don't apply to your products or services.

Education
Attribute Specification Sample values Can be displayed in ad
Program ID*
matches the tag custom parameter edu_pid
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1255  
Location ID
matches the tag custom parameter edu_plocid
Any sequence of letters and digits. ID sequence (for example program ID + Location ID, or just Location ID) must be unique. Mountain View  
Program name* 25 characters maximum (12 for double-width languages). Nursing Used
School name 25 characters maximum (12 for double-width languages). Mountain View School of Nursing Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://example.com/nursing  
Thumbnail image URL PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/thumbnail.png Used
Image URL Same as above. http://www.example.com/image.png Used
Area of study 25 characters maximum (12 for double-width languages). Health Used
Program description 25 characters maximum (12 for double-width languages). Nursing certification Used
Contextual keywords Text. Use semicolons to separate multiple keywords. nursing certification; mountain view  
Address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. The key must be alphanumeric (letters and numbers only). {_program}=nursing;{_type}=certification  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/nursing  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Flights
Attribute Specification Sample values Can be displayed in ad
Destination ID*
matches the tag custom parameter flight_destid
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. PAR  
Origin ID
matches the tag custom parameter flight_originid

Any sequence of letters and digits.

ID sequence (for example Destination ID + Origin ID) must be unique.

LON  
Flight description* 25 characters maximum (12 for double-width languages). Book your ticket Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://example.com/flights  

Image URL

(highly recommended)

PNG recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris Used
Origin name 25 characters maximum (12 for double-width languages). London Used

Flight price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 USD Used
Flight sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for "Flight sale price" less than values for "Flight price." 80.00 USD Used
Formatted price Any characters. If included in your feed, this attribute will be used in your ad instead of "Price." For better results, use this attribute in addition to "Price." Not recommended if prices change frequently. - starting at $100.00
- $80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of "Sale price." For better results, use this attribute in addition to "Sale price." Not recommended if prices change frequently. - on sale for $80.00
- $60 - 80
Used
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_dest}=PAR;{_type}=international  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/flights  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Hotels and rentals
Attribute Specification Sample values Can be displayed in ad
Property ID*
matches the tag custom parameter hrental_id
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 52639  
Property name* Any sequence of letters and digits. IDs must be unique. Mountain View Hotel  
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/hotel  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Downtown Mountain View Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Close to SJC Airport Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 USD Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for "Sale price" less than values for "Price." 80.00 USD Used
Formatted price Any characters. If included in your feed, this attribute will be used in your ad instead of "Price." For better results, use this attribute in addition to "Price." Not recommended if prices change frequently. - starting at $100.00
- $80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of "Sale price." For better results, use this attribute in addition to "Sale price." Not recommended if prices change frequently. - on sale for $80.00
- $60 - 80
Used
Star rating Must be a number, 1-5. 3 Used
Category Text Hotel suite Content
Contextual keywords Text. Use semicolons to separate multiple keywords. Mountain View "Hotels"; south bay hotels  
Address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_hotelid}=12345;{_type}=resort  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/hotel  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Jobs
Attribute Specification Sample values Can be displayed in ad
Job ID*
matches the tag custom parameter job_id
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1255  
Location ID
matches the tag custom parameter job_locid
Any sequence of letters and digits. ID sequence (Job ID + Location ID, or Location ID only) must be unique.  MTV  
Title* 25 characters maximum (12 for double-width languages). Software engineer Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/jobs  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Level II Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Apply your technical skills Used

Salary

(highly recommended)

25 characters maximum (12 for double-width languages). $100,000 Used
Category Text Technical  
Contextual keywords Text. Use semicolons to separate multiple keywords. software engineering job; software jobs  
Address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_job}=1234;{_type}=engineering  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/jobs  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Local deals
Attribute Specification Sample values Can be displayed in ad
Deal ID*
matches the tag custom parameter local_id
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1234  
Deal name* 25 characters maximum (12 for double-width languages). 50% off at Mountain View Grocers Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/deals  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Groceries Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Save on your weekly bill Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 USD Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for "Sale price" less than values for "Price.” 80.00 USD Used
Formatted price Any characters. If included in your feed, this attribute will be used in your ad instead of "Price." For better results, use this attribute in addition to "Price." Not recommended if prices change frequently. - starting at $100.00
- $80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of "Sale price.” For better results, use this attribute in addition to "Sale price." Not recommended if prices change frequently. - on sale for $80.00
- $60 - 80
Used
Address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Category Text Food  
Contextual keywords Text. Use semicolons to separate multiple keywords. save groceries coupons; grocery savings  
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_vendor}=LocalGrocer;{_type}=promotion  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/deals  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Real estate
Attribute Specification Sample values Can be displayed in ad
Listing ID*
matches the tag custom parameter listing_id
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. mtv_12345  
Listing name* 25 characters maximum (12 for double-width languages). Boulevard Bungalow Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/realestate  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
City name 25 characters maximum (12 for double-width languages). Mountain View, California Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). 3 beds, 2 baths,1568 sq ft Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 600,000.00 USD Used
Property type Text House  
Listing type Text for sale  
Contextual keywords Text. Use semicolons to separate multiple keywords. for sale; houses for sale  
Address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_ptype}=condo;{_type}=sale  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/realestate  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Retail Travel
Attribute Specification Sample values Can be displayed in ad
Destination ID*
matches the tag custom parameter travel_destid
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. PAR  
Origin ID
matches the tag custom parameter travel_originid
Any sequence of letters and digits. ID sequence (for example Destination ID + Origin ID, or just Origin ID) must be unique. LON  
Title* 25 characters maximum (12 for double-width languages). Book your train ticket Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/travel  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris Used
Origin name 25 characters maximum (12 for double-width languages). London Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 100.00 EUR Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for "Sale price" less than values for "Price." 80.00 EUR Used
Formatted price Any characters. If included in your feed, this attribute will be used in your ad instead of "Price.” For better results, use this attribute in addition to "Price." Not recommended if prices change frequently. - starting at $100.00
- $80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of "Sale price." For better results, use this attribute in addition to "Sale price." Not recommended if prices change frequently. - on sale for $80.00
- $60 - 80
Used
Category Text Express  
Contextual keywords Text. Use semicolons to separate multiple keywords. Paris trains; Paris transportation  
Destination address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_dest}= LON;{_type}=international  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/travel  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Custom

Use the "Custom" feed only if the other business types don't apply to your products or services.

Attribute Specification Sample values Can be displayed in ad
ID*
matches the tag custom parameter dynx_itemid
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. Sedan  
ID2
matches the tag custom parameter dynx_itemid2
Any sequence of letters and digits. ID sequence (for example ID + ID2, or just ID) must be unique. Red  
Item title* 25 characters maximum (12 for double-width languages). Mid-size sedan Used
Final URL**
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/cars  

Image URL

(highly recommended)

PNG (recommended), JPG, or GIF. JPG or GIF must be saved in RGB color code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Item subtitle 25 characters maximum (12 for double-width languages). At your Mountain View dealership Used

Item description

(highly recommended)

25 characters maximum (12 for double-width languages). Best selling mid-size car Used
Item Category Text Sedans  

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. 20,000.00 USD Used
Sale Price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal mark. Make values for "Sale price" less than values for "Price." 15,000.00 USD Used
Formatted price Any characters. If included in your feed, this attribute will be used in your ad instead of "Price.” For better results, use this attribute in addition to "Price." Not recommended if prices change frequently. - starting at $20,000.00
- $20K
- $15,000 - 20,000
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of "Sale price." For better results, use this attribute in addition to "Sale price." Not recommended if prices change frequently. - on sale for $15,000.00
- $15K
- $12,000 - 15,000
Used
Contextual keywords Text. Use semicolons to separate multiple keywords. Sedans; 4 door sedans  
Item address Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters, or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

or

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to 3 key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_model}=CarModel;{_type}=sedan  
Destination URL*** Same domain as your website. Begins with "http://" or "https://" http://example.com/cars  
final_mobile_url Your product’s mobile-optimized landing page when you have a different URL for mobile web and desktop traffic http://www.m.​example.​com/asp​/sp.asp?​id=1030  

*Required
**Recommended instead of "Destination URL," which will no longer be available after early 2016.
***Required if you're not using "Final URL."

Create and upload a new feed

To get started, create your feed offline as a .csv, .tsv, .xls, or xlsx file and then upload it to your account's "Business data" section. If you're a retail business, use the Google Merchant Center to upload your product feed.

  1. Go to the "Shared library" in your AdWords account.
  2. Under "Business data" click "View."
  3. Click + Data, select "Dynamic display ad feed," and then select your business type. If you've already created a dynamic remarketing campaign, select the feed that AdWords automatically created for you during campaign set-up and upload your file (see the "Upload new data" section of Manage ads and extensions in "Business data" for instructions).
  4. Enter a name for your feed.
  5. Click Browse for file and attach your feed file.
  6. Click Upload.
  7. Check your feed for any errors after you've uploaded it. Image or address errors may not show up for 3-4 hours.

You can also use the AdWords API to get, add, update, or remove items in your feed.

Important

Your feed, tag, and campaign can't use or collect any personal or sensitive information about site or app visitors. Please read Policy for advertising based on interests and location.

New and updated items in your feed go through an approval process to make sure they're appropriate for users according to our advertising policies. Items in your feed won't be reviewed until your campaign and ads are enabled and won't be used in your ads until they're approved. Most feed items are reviewed within 3 business days.

Fix problems with your feed

When an item in your feed isn't available or to spec, it won't be used in your ads. You may see errors right after you upload your feed or 3-4 hours after your feed has been processed.

To fix items in your feed, first check the spec for your business type (above). You can either directly edit items in your account's "Business data" section or edit items offline and then upload your feed again to "Business data." Here are some common errors and how to fix them:

Errors after uploading your feed
Error message Issue How to fix it
Missing required attributes The feed is missing required attributes (columns). Add all required attributes (columns).
Invalid attributes The feed contains unnecessary attributes (columns) that aren't to spec. Remove unnecessary attributes (columns).
Invalid price format The price doesn't include the ISO4217 alphabetic currency code. Add the ISO4217 alphabetic currency code to the price.
Invalid URL The URL doesn't begin with "http://" or "https://" Add "http://" or "https://" to the beginning of the URL.
Invalid contextual keywords The list of contextual keywords isn't semicolon separated. Separate contextual keywords with semicolons.
Errors after your feed has been processed
Error message Issue How to fix it
Image not accessible Our system can't access the image. For example, the server hosting the image may be blocking access or taking too long to allow access. Host the image in an accessible location.
Invalid image format The image isn't a standard file type or format. Convert the image to .PNG, .JPG, .JPEG, .GIF, and save it in RGB color code with an ICC profile attached.
Invalid image size The image is too large. Reduce the image:

- Recommended image size: 300px by 300px
- Recommended resolution: 72dpi
- Maximum file size: 11.4MB maximum
- Maximum pixel count: 6 million pixels
Invalid address format The address isn't formatted correctly. Use one of these formatting methods:

- City, state code, country
- Full address with zip code
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions, and countries.
Image not downloaded due to SSL error Issues with your website's SSL certificate are preventing our system from downloading the image. Check your SSL certificate with an online tool, or you may choose to switch to URLs that don't use your website's SSL certificate.
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