Product Linking: Link Zapier and Google Ads

Zapier is a third-party integration partner that allows you to integrate your Customer Relationship Manager (CRM), Customer Data Platform (CDP) or any one of their other over 4,000 apps with Google Ads to access their features, such as offline conversion import, customer match lists creation and leads export.

How it works

You can connect to Zapier to create data integrations (Zaps) to automate workflows between web applications. You can then connect to a product that is supported by Zapier, including Hubspot, Salesforce and Shopify. For example, you can use the 'Salesforce via Zapier' connection that sends Salesforce contacts to Zapier for data integration, then to Google Ads to create a Customer Match list for targeting.

Link Zapier and Google Ads

Use the following steps to link to Zapier and Google Ads:

1. Go to Data Manager in Tools menu .
2. Scroll down to 'Featured products' in the connected products tab.
3. Select Search all.
4. Search for Zapier in the 'Data source' search bar.
5. Select Authorise.

Optional: Under 'Create data integration in Zapier', select 'Create data integration'. Follow the steps on the Zapier website to create the integration. After linking Zapier, you can create and manage customer lists by selecting 'Go to Audience manager'.

You are now linked to Zapier and the account is added to the 'Connected products' list. If you select 'Manage and link' you’ll be taken to a page where you can either unlink Zapier or log in to your Zapier account and set up your customer lists, conversions and so on. To leave this page, select 'Connected products' above Zapier name at the top left.

Unlink Zapier and Google Ads

1. Go to Data Manager in Tools menu .
2. Scroll down to 'Connected products' in the Connected products tab.
3. Search for Zapier and select Manage and link.
4. In the 'Linked' tab, select Unlink in the 'Action' column.

Zapier articles

Zapier Audience Integration	Zapier Conversion & Leads Integration	Zapier Third-Party Integration
Customer Match Create a customer list Upload customer match data About using customer match with Zapier Use customer match partners to upload data Product Linking: Link Zapier in Audience Manager Export leads automatically using Zapier (beta)	About Zapier offline conversions import for Google Ads Import Conversions from Zapier Export leads automatically using Zapier (beta)	Product Linking: Link to Hubspot via Zapier

Related links

Zapier Related links

• Product Linking: Link Zapier during campaign creation

About Product Linking

• About the 'Linked accounts' page and Product Linking
• Product Linking: Link your Google products during the Enhanced onboarding experience

Google products

• Product Linking: Link your Google Business Profile to Google Ads
• Product Linking: Link Ads Creative Studio and Google Ads
• Product Linking: Link Ads Data Hub and Google Ads
• Product Linking: Using Google Analytics and Google Ads together
• Product linking: Link Hotel Centre and Google Ads
• Product linking: Link your Merchant Center and Google Ads accounts
• Product Linking: Link Google Marketing Platform and Google Ads
• Product Linking: Link Optimize and Google Ads
• Product Linking: Link Google Play and Google Ads accounts
• Product Linking: Link Search Console and Google Ads
• Product Linking: Link YouTube channels and Google Ads accounts

Google Partners

• Product Linking: Link Customer Match partners and Google Ads
• Product Linking: Link to Hubspot via Zapier
• Product Linking: Link Salesforce and Google Ads accounts
• Product Linking: Link Shopify to Google Ads