Get started with Analytics

Set up Google Analytics for the first time
This article is for anyone who is new to Google Analytics and wants to set up Analytics for a website and/or app for the first time.
  1. Create an Analytics account. Go to To create an account, click Start for free. If you already have a Google Analytics, click Sign in to Analytics.
  2. Set up Analytics on your website and/or app.

Optional activities

  • Explore the Google Analytics 4 interface.
  • Add users who need access to Analytics, and set permissions for them.
  • Learn about events, the building blocks of your data.
  • Mark your key events as conversions.
  • Link to your Google Ads account. Export your Analytics audiences and conversion-event data to Google Ads. See Google Ads campaign data in your Analytics Behavior reports.
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