[GA4] Set up Analytics for a website and/or app

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector.Do you have multiple websites and/or apps? Learn how to structure your Analytics account.

Create an Analytics account

Your first step is to set up an Analytics account, unless you already have one. Skip to creating a property unless you want to create a separate account for this website and/or app. For example, you might want to create another account if this website and/or app belong(s) to a separate business.

  1. Go to https://analytics.google.com.
  2. If this is your first time using Google Analytics, click Start Measuring. If you already have an account set up, go to step 2.
  3. In Admin, click Create, then select Account.
    Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be a Viewer or above at the account level to create an Analytics account.
  4. Provide an account name. Configure the data-sharing settings to control which data you share with Google.
  5. Click Next to add the first property to the account.

  Get insights on your website or app, at no cost

Use Google Analytics to understand the full customer journey, from first visit to purchase.

 

Create a new Google Analytics 4 property

You need the Editor role to add properties to a Google Analytics account. If you created this account, you automatically have the Editor role.

You can add up to 2,000 properties (any combination of Universal Analytics and Google Analytics 4 properties) to an Analytics account. To raise this limit, contact your support representative.

To create a property:

  1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2. Otherwise, in Admin, click Create, then select Property.
  2. Enter a name for the property (e.g. "My Business, Inc website") and select the reporting time zone and currency. If a visitor comes to your website on a Tuesday in their time zone, but it's Monday in your time zone, the visit is recorded as having occurred on Monday.
    • If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for time changes. Use Greenwich Mean Time if you don't want to adjust for Daylight Savings Time.
    • Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data, caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
    • We recommend that you change the time zone for a property no more than once per day so Analytics can process the change.
  3. Click Next. Select your industry category and business size.
  4. Click Next. Select how you intend to use Google Analytics.
    • Google Analytics tailors the set of default reports based on the information you provide about how you intend to use Analytics. For example, if you choose "Generate more leads," you will see a collection of reports to help you measure lead generation. Learn more about the business objectives reports collection.
  5. Click Create and (if you are setting up a new account) accept the Analytics Terms of Service and the Data Processing Amendment.
  6. Continue to Add a data stream to start collecting data.

Add a data stream

  1. Are you continuing from "Create a property", above? If so, skip to step 2. Otherwise,
    1. In Admin, under Data collection and modification, click Data Streams.
      Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to add a data stream.
    2. Click Add stream.
  2. Click iOS app, Android app, or Web.

 

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Watch a step-by-step video to see how to set up Google Analytics on your website using Google Tag Manager.

Set up data collection

To begin seeing data in your new Google Analytics 4 property, you'll need to do one of the following:

To set up data collection for an app, read these instructions.

Next steps

After you have set up data collection, complete additional configurations to get more useful data out of Analytics. Review the checklist to learn which configurations are right for you to collect more data, filter unwanted data, and power advertising.

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