Get started with Analytics

If you already have an Analytics account, read Upgrade to a Google Analytics 4 property so you're using the latest version of Analytics and are set up to automatically benefit from ongoing product development. 

The process of setting up an Analytics account and collecting data from your app and/or website involves the following steps:

1 Create an Analytics account

An account is your access point for Analytics. Learn how to structure your Analytics account based on your  business structure.

Create or sign in to your Analytics account:

  1. Go to
  2. Do one of the following:
    • To create an account, click Start for free.
    • To sign in to your account, click Sign in to Analytics.

Learn more about creating an account.

2 Add a property to your Analytics account

A property represents an app and/or website. An account can contain one or more properties.

Learn more about creating a property.

3 Add one or more data streams to your property

A data stream is a flow of data from a customer touchpoint (e.g., app, website) to Analytics.

Learn more about adding a data stream.

4 Add the measurement code to your app or website

The measurement code collects data about user engagement with your app or website.

You add the code to your app when you add the Firebase SDK during the process of creating an app data stream. You can also add the Firebase SDK to your app outside the data-stream-creation process. Learn more about adding the Firebase SDK to your app.

Add the code to your website after you create a data stream. Learn more about adding the measurement code to your website.

5 Add users at the account and/or property level

Add the users in your company who need access to Analytics, and set permissions for them.

Learn more about managing users.

6 Set up additional data collection

Collect recommended events

Analytics recommends sets of events for different verticals. When you collect these recommended events and their prescribed parameters, you ensure maximum available detail in reports and benefit from the latest Analytics features and integrations as they become available. Learn more

Define custom event parameters and user properties

Custom event parameters let you add detail to the events you collect. Learn more

Custom user properties let you identify static or slowly changing attributes of your users. Learn more

Enable events as conversions

Conversions are the events that represent users accomplishing what you want them to accomplish. Learn more

7 Link your Google Ads account to Analytics

Export your Analytics audiences and conversion-event data (app and web) to Google Ads. See Google Ads campaign data in your Analytics Behavior reports.

Learn more about linking Google Ads and Analytics

8 Find your way around the Google Analytics 4 interface

Explore the layout and functionality of the Google Analytics 4 interface.

Learn more

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue