Add an account, property, or data stream

Set up a Google Analytics property to represent your website and/or app.

Setting up an account, property, and data stream for a single website will only take a few minutes.

Once you have created your property and data stream(s), you’ll need to add the page tag to your website.

You need Edit permission to add properties and data streams to a Google Analytics account.

Create an Analytics account

An account is your access point for Google Analytics. You need at least one Analytics account. If you've already been using Analytics, you already have an account and may not want to add another one. 

  1. If you have not already signed in, sign in to Analytics.
  2. Click Admin.
  3. In the Account column, click Create Account.
  4. Enter an account name.
  5. Configure the data-sharing settings to control which data you share with Google.
  6. Click Next to add the first property to the account.

 Add a property

You need Edit permission to add properties and data streams to a Google Analytics account. If you created this account, you automatically have Edit permission. 

You can add up to 100 properties to each Analytics account. To raise this limit, reach out to your account manager. 

To add a property:

  1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2.  Otherwise,
    • Sign in to Analytics if you are not already signed in.
    • Click Admin.
    • Look at the Account column to make sure that you've selected the right account. Then, in the Property column, click Create Property.
  2. Enter a name for the property.
    Google Analytics 4 properties are now the default. To create a Universal Analytics property instead, follow the steps under Universal Analytics, below.
  3. Select the reporting time zone. Analytics uses this as the day boundary for your reports regardless of where the data originates.
    • If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for the changes. If you do not want Analytics to adjust for Daylight Savings time, you can use Greenwich Mean Time instead of your local time zone.
    • Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data. This may be caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
  4. Select the currency you want to use for reporting.
  5. Click Next and provide information about your business. Select an industry category, business size, and indicate the ways you use Analytics.
  6. Click Create.
  7. Accept the Analytics Terms of Service and the Data Processing Amendment.

Your next step is to add one or more data streams.

Add data streams

After you add a data stream, it can take up to 24 hours for data to appear in your reports. You can create a maximum of 50 data streams per property.
  1. Are you continuing from "Add a property", above? If so, skip to step 2.  Otherwise,
    • Sign in to Analytics if you are not already signed in.
    • Click Admin
    • Look at the Account column to make sure that you have your desired account selected. Then, look at the Property column to make sure that you have your desired property selected.
    • In the Property column, click Data Streams.
  2. Click Add stream, then click iOS app, Android app, or Web.

    iOS app or Android app

    When you add an app data stream, Analytics creates a corresponding Firebase project and app data stream, and automatically links the Firebase project to your property if your project and property are not already linked. Currently, you cannot link to an existing Firebase project from Analytics.

    1. Enter the iOS bundle ID or Android package name, the app name, and for iOS, the App Store ID, then click Register app.

      Analytics will progress through the steps of creating a Google Cloud project, a Firebase project, linking the Firebase project to Analytics, and creating the app stream.
    2. Click Next.
    3. Follow the instructions to download the config file for your app.
    4. Click Next.
    5. Follow the instructions to add the Firebase SDK to your app.
    6. Click Next.
    7. Run your app to verify installation of the SDK and that the app is communicating with Google servers.
    8. Click Finish.

      Alternatively, click Skip this step if you want to complete app setup at a later time.
    Web
    1. Enter the URL for your website, e.g., "example.com", and a Stream name, e.g. "Example, Inc. (web stream)".
    2. You have the option to enable or disable enhanced measurement. Enhanced measurement automatically collects page views and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events you don’t want to collect. So, we recommend that you enable enhanced measurement now.
    3. Click Create stream.

    Your next step is to add the page tag to your website. You'll learn how to do this in a separate article. Read Set up the Analytics tag.

If you want to add a Universal Analytics property (instead of a Google Analytics 4 property)

The Universal Analytics property is part of an earlier version of Analytics and only supports web measurement. It is not recommended for new Analytics users.
  1. Are you continuing from "Create an Analytics account", above? If so, skip to step 2.  Otherwise,
    1. Sign in to Analytics if you are not already signed in.
    2. Click Admin.
    3. Look at the Account column to make sure that you've selected the right account. Then, in the Property column, click Create Property.
  2. Enter a name for the property.
  3. Select the reporting time zone. Analytics uses this as the day boundary for your reports regardless of where the data originates.
    • If you choose a time zone that honors Daylight Savings Time, Analytics automatically adjusts for the changes. If you do not want Analytics to adjust for Daylight Savings time, you can use Greenwich Mean Time instead of your local time zone.
    • Changing the time zone only affects data going forward. If you change the time zone for an existing property, you may see a flat spot or a spike in your data. This may be caused by the time shift forwards or backwards, respectively. Report data may refer to the old time zone for a short period after you update your settings, until Analytics servers have processed the change.
  4. Select the currency you want to use for reporting.
  5. Click Show advanced options (below the property-setup fields).
  6. Turn on the switch for Create a Universal Analytics property.
  7. Enter the website URL. Select the protocol (http or https).

    Most domain hosts support only UTF-8 characters in URLs. Use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Try a punycode converter for help with this.

At this point in the process, you can choose to create both a Google Analytics 4 property and a Universal Analytics property, or just the Universal Analytics property. If you create both, you establish a connection between the two that lets you migrate configuration of your Universal Analytics property to your Google Analytics 4 property.

Create both a Google Analytics 4 and a Universal Analytics property

  1. If you want to create a corresponding Google Analytics 4 property, select Create both a Google Analytics 4 and a Universal Analytics property.

If you select this option, you will have the option to enable or disable enhanced measurement for your Google Analytics 4 property. Enhanced measurement automatically collects page views and other events.

  1. Click Next and provide information about your business. Select an industry category, business size, and indicate the ways you use Analytics.
  2. Click Create.
  3. If you’re creating a new account, accept the Analytics Terms of Service and the Data Processing Amendment and click Finish.
  4. Analytics presents your new web stream. Click it to see more information.
  5. Click the “Global Site Tag (gtag.js)” text, and Analytics displays your global site tag. Your next step is to copy this tag and add it to your web pages

Analytics also creates the web data stream for your Google Analytics 4 property. 

Once you add the global site tag to your web pages, data from your site will be available in both properties.

Create only a Universal Analytics property

  1. If you want to create just the Universal Analytics property, select Create a Universal Analytics property only.
  2. Click Next and provide information about your business. Select an industry category, business size, and indicate the ways you use Analytics.
  3. Click Create.

Accept the Analytics Terms of Service and the Data Processing Amendment if prompted, and click Finish.

Analytics displays your global site tag. Your next step is to copy this tag and add it to your web pages.

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