This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Upgrade to Universal Analytics

Universal Analytics is now the operating standard and all properties have been upgraded to Universal Analytics.

If you’re not already using the analytics.js tracking code, we strongly recommend you retag your site to use it. The following are being deprecated:

  • ga.js
  • urchin.js
  • WAP/server-side snippets
  • YT / MO
  • Custom variables
  • User defined variables
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