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Get started with Analytics

To start collecting basic data from a website or mobile app:

  1. If you don’t have an Analytics account, create one. If you do have an Analytics account, sign in. Both options are available at
    • Click SIGN IN > Analytics.
    • If you don’t have an account, click More options > Create account.
      If you do have an account, enter the email address and password associated with the account.
  2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.

    Properties contain reporting views. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  3. The next step is to modify the code for your site or app by adding the Analytics tracking code so you can collect data in the Analytics property you set up.

    Follow the instructions to set up web tracking or mobile app tracking.

    If you’re going to be collecting data from an app, familiarize yourself with the best practices for mobile-app analytics.
For complex installations and data collection, use Google Tag Manager. Read Implementing Analytics with Google Tag Manager for a complete walkthrough with examples.



Next steps

You can configure your account, properties, and views in order to fine tune access to your data and which data is available.

For example, you can:

You can modify your tracking code to collect additional kinds of data, for example:

  • User interactions with things like links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
  • Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.
To learn about the full capabilities of Analytics, browse this help center at, and check out the free online courses at Analytics Academy.
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