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Get started with Analytics

To start collecting basic data from a website or mobile app:

  1. Create or sign in to your Analytics account:
    • Go to
    • Click SIGN IN > Analytics.
    • Do one of the following:
      • To create an account, click More options > Create account.
      • To sign in to your account, enter the email address and password associated with the account.
  2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
  3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  4. Follow the instructions to add the tracking code to your website or mobile app so you can collect data in you Analytics property.
    If you’re going to be collecting data from an app, familiarize yourself with the best practices for mobile-app analytics.
For complex implementations and data collection, use Google Tag Manager. Read Implementing Analytics with Google Tag Manager for a complete walkthrough with examples.



Next steps

Configure your account, properties, and views to fine tune access to your data and which data is available.

For example, you can:

Modify your tracking code to collect additional data such as:

  • User interactions with links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
  • Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.
To learn about the full capabilities of Analytics, browse this help center at, and check out the free online courses at Analytics Academy.
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