Enable branding in Ad Exchange
Most buyer bids on the Ad Exchange are for branded inventory. By enabling branded targeting on your rules, you should see significant increases in CPM due to the large demand for branded inventory in the Exchange.
Agency budgets are typically earmarked for both reserved buys and automated bidding, so allowing display inventory to compete enables you to capture demand for automated bidding through trading desks and DSPs. Real-time display buying is a key example of how technology has quickly redefined sales channels and traditional buying models.
You can enable branded targeting at the account or rule level directly in the Ad Exchange UI.
First, you must identify if your account and rules are set up to accept branded buyers. If not:
- Click the Rules tab.If you're accessing this feature from DFP instead of Ad Exchange, select Inventory Ad Exchange rules.
- For each rule where you want to enable branding:
- Click Edit.
- Scroll down and activate Branded.
- Set a minimum price.
- Click Save at the bottom of the rule.
At any time, you can view how your inventory is transacting with branded reporting, which is available from the "Reporting" tab. You can view data at the buyer or advertiser level.