Targeting types

Targeting helps you build expressions that determine how and where ads serve. Targeting narrows who sees ads and helps your advertisers or buyers reach their intended audience or demographic.

In Ad Manager, you apply targeting by using the targeting picker. The targeting picker is available in line items, proposal line items, and in other parts of the product.

The first level of items in a targeting picker are called targeting types.

Under each of these types, you'll find targeting classes—set of related targeting values.

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