Review and block ads
You can see and take action on individual Ad Exchange ads that have appeared on your pages with the Ad review center. First follow these three steps to access the Ad review center, and then choose from the options below.
- Sign in to Google Ad Manager.
- Select Delivery Creatives Ad review center.
- Click the appropriate inventory type, for example, Display or Video.
Select the Pending tab to see the Ad Exchange ads that have displayed on your site in the last 30 days. To ensure that you're always reviewing the most important ads first, ads are ranked according to the number of impressions that they've received. Note that ads must have received at least a small number of impressions to be eligible for review.
Look through the ads. You can click an ad to see more details. In the detailed view, you'll see a full size preview of the ad and information such as its size, type, destination URL, Google Ads account or ad network, etc.
To further help you decide which ads to block, we provide the following performance-related information for each ad:
- Impressions: shows you a graph of the number of impressions per day an ad has had over the past 30 days. You can use the graph to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn't served recently could still show again (unless it's been blocked), but the longer it's stalled the less likely this is.
Mark ads as allowed
If you're happy for an ad to continue showing on your pages, you can mark it as allowed. The ad will move to the Allowed tab, so you won't need to review it again.
To mark individual ads as allowed:
- Hover over the ad and click Select this ad , and then click Mark as allowed in the upper right corner of the page..
To mark a page of ads as allowed
- Click Mark all as allowed in the lower right corner of the page.
If you don't want an ad to appear on your pages again, you can block it. Ads you block move to the Rejected tab.
To block an ad:
- Hover over the ad and click Block this ad .
- If you think the ad violates Google policies, click Report ad.
We may not review all of the ads that you report, but we will incorporate your feedback into our review process.
To block all ads from a Google Ads account:
- Click on an ad, and then in the right panel of the detailed view, click Block account.
All ads from this Google Ads account will now always be blocked. This applies to all targeting types (contextual, interest-based, and placement).Note that blocking ads from a Google Ads account may have a negative impact on your revenue.
To see a list of Google Ads accounts you've rejected:
Click More in the upper right corner of the page, and then click View rejected Google Ads accounts.
Rejected Google Ads accounts are listed by account name, i.e., the network or company name of the Google Ads account. If you see the account name "Anonymous advertiser" it means that the Google Ads advertiser has not specified a network or company name.
Updates that you make to ads should take effect on your pages within a few hours.
Changed your mind?
After you've taken action on an ad or Google Ads account, you can immediately click Undo. You can also change your mind later:
- Ads: To unblock an ad, visit the Rejected tab, then click Unblock this ad .
- Google Ads accounts: To unblock a Google Ads account: click More , click View blocked Google Ads accounts, and then click Unblock next to the Google Ads account.
Updates to ads or Google Ads accounts that you've acted on in the past may take up to a day to take effect on your pages.