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More ad technologies in Ad Exchange


Opportunity Assessment

Ad Exchange enables you to opt into ad technologies to prevent unwanted vendors from running on your site. However, you may be missing out on additional revenue if you don't opt into enough ad technologies.

Our studies show that opting into ad technologies can increase demand flowing through the system and thereby drive more revenue, increasing your CPM.

We recommend that you review ad technologies frequently to ensure that you’re able to opt into new technologies on the Ad Exchange.

Learn more about ad technologies that are approved to run on Ad Exchange


test implementation


The ad technologies with the most revenue flowing through them are ad verification vendors such as DoubleVerify and AdSafe, so you may want to consider opting into these vendors.

To opt into ad technologies:

  1. In Ad Exchange, click Rules, then Opt-In.
    If you're accessing this feature from DFP instead of Ad Exchange, select Inventory and then Ad Exchange rules and then Opt-In.
  2. In the Everyone rule, allow as many ad technologies as you feel comfortable running across your account.
  3. (Optional) Create new opt-in rules targeting the specific pieces of inventory where you want to allow additional ad technologies to run.
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