Create or edit rule-level blocking in Ad Exchange

In addition to your account level block settings, you can create rule level blocks for your targeting inventory in the areas of sensitive and general categories, advertiser URLs, cookies and data uses (non-Google Demand), and user-based data (GDN/DBM). To create or edit inventory blocking:

  1. Click on the Rules tab.
  2. From the sidebar, click Blocking.
    To access this feature from DFP instead of Ad Exchange, select Inventory and then Ad Exchange rules and then Blocking.
  3. Click the appropriate syndication type sub-tab (for example, Display).
  4. Create a new rule or edit an existing one.
  5. Decide which inventory to include or exclude from your targeting. The targeting section offers you the opportunity to identify which inventory will be blocked.
  6. Decide what factors you want to block.
    • General categories and Sensitive categories (Standard)
      In some cases, there may be overlaps between these two category types.
    • Advertiser URLs
      To block certain ads from serving on your site, enter the display or destination URLs of the advertiser sites you want to block. Click to add the URL to the blocked list. If you decide to unblock the URL, click Blocked to toggle.
    • Cookie and data uses (non-Google Demand) 
      Decide whether to block other buyers from showing ads based on user interest categories or remarketing, or allow the use of visitation information from your site to help create these interest categories.
    • User-based data (Google Demand sources) 
      Choose whether to block Google Demand sources (GDN and DBM) from serving remarketed ads or interest-based ads, or collecting visitation information from your site for the purpose of serving such ads. Please keep in mind that opting out of showing either interest-based or remarketing ads decreases the number of ads eligible to compete to appear on your website, and may result in lower earnings.
Since prioritization does not apply to Blocking rules, when blocking rules targeting the same inventory overlap, all of the rules apply.
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