Political content

We expect all political ads and destinations to comply with the local campaign and election laws for any area that the ads target. This policy includes legally mandated election “silence periods”.

Political content

Promotions for political content are allowed, provided that they comply with local laws.

Promoting content relating to political organisations, political parties, political issue advocacy or fundraising, and individual candidates and politicians

Local legal requirements

Many countries have specific restrictions for political content, and you're responsible to comply for any ads that target those regions. See the list of country-specific restrictions for more information.

Effect of the policy

If your ad meets the requirements above and gets approved, here are details of how it can run:

See the requirements above to learn where certain kinds of political ads can and cannot run.
  • If your ad campaign targets only countries where we don't allow these ads, your ad will be labelled "Disapproved" and won't run at all.
  • If your ad campaign targets allowed and disallowed countries, your ad will be labelled "Approved (limited)" and won't run in the disallowed countries (but can run in the allowed countries).
Ad platform
Can run political ads:
  • AdWords and AdWords Express
  • Google Display Network
  • YouTube
  • AdMob
  • DoubleClick Ad Exchange (AdX)
Ad network
Google Search: Political ads can show on Google and our Search Network.

Display Network & AdX Seller Network: Political ads can show on these partner sites.
Ad formats
Acceptable ad formats can vary depending on factors such as the platform you're using, the status of your ad, and whether a publisher or partner has opted to show such ads. The Personalised advertising policy also applies to all personalised ads. Here are some typical examples, though they may vary:
Cannot promote political content:
  • Call extensions
  • Location Extensions
  • Review extensions
  • Consumer ratings annotations
  • Seller ratings annotations
  • Dynamic remarketing ads

Need help?

If you have questions about our policies, let us know: Contact AdWords Support
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