Pre-certificate requirements for election advertising in India

In addition to being verified by Google you must also provide a valid pre-certificate issued by the Election Commision of India (ECI), or anyone authorized by the ECI, for each election ad you want to run in India. Note that this pre-certificate for each ad should be submitted only after you’ve been successfully verified by Google.

* Required field

Keep in mind:

  • This form allows you to upload only one pre-certificate. 
  • After you upload the pre-certificate, you’ll need to enter the ad ID of each election ad associated with that pre-certificate. 
  • If the pre-certificate is associated with only one election ad, enter the ad ID for just that ad. 
  • If the pre-certificate is associated with multiple election ads, make sure you use the Add+ option below to enter the ad ID for every election ad associated with the pre-certificate. 
  • Whenever you create a new election ad, or if you make edits to an existing election ad, you’ll need to submit a pre-certificate using this form.

Google will complete a review once you submit this form, and the review process usually takes 1-2 business day(s).

If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please enter the Customer ID for the individual account. Learn how to find your Google Ads customer ID.
Please use a valid email id of the format
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Include email address(es) of those you would like to CC on this submission, separated by commas if there are multiple.
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Keep in mind: We'll do our best to call you, but we still might email you if that's the quickest way to give you help.
We accept only png, jpeg, pdf, and tiff formats. Please ensure that the file size of your pre-certificate is less than 25MB. If the file size exceeds 25MB, you can reduce the scan dpi of the pre-certificate to minimize the size and then upload. Make sure that the content in the pre-certificate is readable and clear.
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Enter the ad ID of the election ad associated with the uploaded pre-certificate. You can add only one ad ID in the field. If you need to add more ad IDs, use the Add+ option below. Learn how to find your Google Ads ad ID.
Attestation *
Google Election Advertising Terms *

1. Accepting the Agreement

You represent and warrant that all information you have provided to Google India Pvt Ltd  (“Google”) is accurate, and that you are authorized to accept these terms (the “Agreement”) on behalf of the organization or individual named above (the “Advertiser” or “You”). If you do not have the requisite authority, you may not accept the Agreement on behalf of the Advertiser.

The Agreement, in addition to any other Google advertising terms You have accepted, governs Your purchase of election ads through Google.  In the event of an inconsistency between the Agreement and other Google advertising terms, the Agreement shall control.

2. Your Responsibilities

You represent and warrant that the Advertiser has obtained all necessary rights and, under all applicable laws, is permitted to purchase and run election ads.  You represent and warrant that each election ad You run has been pre-approved by the Election Commission of India (“ECI”) or by an authority authorized by the ECI to approve election ads, and that you have a valid pre-certificate for each election ad that You run.

If the Advertiser is an organization, if the Advertiser’s Authorized Representative leaves the organization or ceases to be eligible, the Advertiser must immediately provide Google with a new eligible Authorized Representative.  You affirm that if the Advertiser is an organization, that the organization is based in India.

At any time, Google may require You to provide additional information in order to verify Your eligibility to run election ads.  Your verification will periodically expire, and in order to continue running election ads, You will need to complete the verification process again.

If Google or its affiliates, in their sole discretion, determine that You have provided false information as part of the verification process, that You have violated Google’s Political content policy, or that You are ineligible to run election ads for any other reason, Your verification will be revoked, and Your advertising account may be suspended.

3. Paid-for-By Disclosures

Where possible, Google will include disclosures in Your election ads stating that they were paid for by the Advertiser.  You hereby consent that these disclosures may appear either in the body of the ad creative itself, or may be linked from an icon associated with the ad.

In the event that Google is unable to render a disclosure, You must include a disclosure in Your own ad creatives in compliance with any instructions provided by Google policy or Google representatives.

For purposes of clarification, none of the disclosures made pursuant to this Agreement in any way exempt You from compliance with all applicable laws, including but not limited to any disclosure requirements therein.

4. Publication of Information

You authorize Google and its affiliates to publish information about You and Your election ads and campaigns, including but not limited to Your verification status, Your spend, Your ad creatives, Your targeting settings, the reach of Your ads, the number of impressions Your ads receive, the dates Your ads served, and the policy enforcement status of Your ads.  You acknowledge that this information will appear in a publicly available transparency report and election ads library, and that Google and its affiliates may make it publicly accessible and available for download.  Information about any ad or ad campaign that serves on or after February 1, 2019 is subject to inclusion, even if You complete the verification process on a later date.  Google may also make other information related to Your purchase of election ads publicly available as required under applicable local laws, or share information with government agencies (including the ECI) upon receipt of a lawful request.  Google has no obligation to provide notice in advance of publication of any information related to Your election ads, or sharing information in response to a valid lawful request.  Google will retain information about Your election ads as necessary to publish the transparency report, election ads library, and meet its other disclosure obligations.  GOOGLE WILL PUBLISH ELECTION ADS INFORMATION “AS IS,” “AS AVAILABLE,” AND “WITH ALL FAULTS,” AND DOES NOT MAKE ANY GUARANTEE IN CONNECTION WITH THE ACCURACY OF INFORMATION INCLUDED IN ITS DISCLOSURES.  GOOGLE MAKES NO PROMISE TO INFORM ADVERTISERS OR USERS OF DEFECTS OR ERRORS.

5. Updates and Termination

Google may make non-material changes to this Agreement at any time without notice, but Google will provide notice of any material changes to this Agreement.  Changes will be effective immediately upon notice.  Either party may terminate this Agreement at any time with notice to the other party, but (i) sections 1 and 4 will survive termination, (ii) You must not run any further election ads after termination, and (iii) Your Google advertising terms will remain in force.$0
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