About Google Ads account suspensions

We take legal requirements and user safety very seriously, so advertiser actions that put our users, Google, or our partners at risk can lead to account suspensions.

Advertisers whose accounts are suspended will receive an in-account notification, as well as an email notification. Keep in mind:

  • Suspended accounts cannot run any ads or create new content. Advertisers can, however, still access their suspended accounts and any associated reports.
  • Accounts related to the suspended account (for example, accounts using the same email or payment method, or accounts linked to the same manager account) may be suspended.
  • Merchant Center accounts linked to suspended Google Ads accounts may be suspended.
  • Any new accounts that the advertiser tries to create may be suspended.

Why we suspend accounts 

Google Ads policies and Terms & Conditions are designed to help create a safe and positive experience for users and advertisers. Accounts may be suspended if we find egregious violations of these policies or the Terms & Conditions. There are also other reasons an account can be temporarily suspended. See below for more details.  

 

Expand all Collapse all Suspension due to violations of Google Ads policy or Terms & Conditions
We take violations of the policies below very seriously and consider them egregious. 
Accounts that violate these policies may be suspended and may not be allowed to advertise with us again. If you believe there’s been an error, and that you haven’t violated our policy, please submit an appeal. We only reinstate accounts in compelling circumstances, so it's important that you take the time to be thorough, accurate, and honest.

Circumventing systems

We want ads across the Google Network to be useful, varied, relevant, and safe for users. We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.Accounts engaged in the actions described below may be suspended.

Not allowed Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes

Example: Cloaking (showing different content to certain users, including Google, than to other users) that aims at or results in interference with Google’s review systems, or hides or attempts to hide non-compliance with Google Ads policies (for example, redirection to non-compliant content, using dynamic DNS to switch page or ad content, or manipulating site content or restricting access to so many of your landing pages that it makes it difficult to meaningfully review your ad, site, or account)

Specific example: A paid-for call directory service repeatedly adds and removes keyword content related to unaffiliated businesses and/or government services (which violates the Sale of Free Items policy) after an ad has been approved; a paid-for call directory service changes its landing page to replace a non-premium number linked to an ad that was approved, with a premium number.   

Note: Cloaking does not include providing content personalization that adds genuine value for certain users, such as different language versions of the same content , as long as the offering is still substantially the same, the variation in content is still compliant with Google’s Ads policies, and Google is able to review a version of the content 

Example: Repeated policy violations across any of your accounts, including creating new domains or accounts to post similar ads to ads that have been disapproved (for this or any other Google Ads policy rule)

If your account is found to be engaging repeatedly in ad text manipulation, as described below, your account may be suspended. 

Not allowed Manipulating ad text in an attempt to bypass our automated system checks

Examples: Misspelling prohibited words or phrases to avoid ad disapproval; manipulating trademark terms in the ad text to avoid the restrictions associated with the use of that trademark

Learn more about this policy.

Counterfeit

Google Ads prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app. 

Your account may be suspended if content in your ad, website, or app is found to be promoting counterfeit goods, such as the following types of products.

Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Examples: non-authentic products that have brand name labels or logos

Learn more about this policy.

Promotion of unauthorized pharmacies

Accounts promoting unauthorized pharmacies may be suspended. This includes but is not limited to offering prescription drugs without a prescription or targeting locations where you are not licensed to promote such content.

Learn more about this policy.

Unacceptable business practices

We take dishonest business practices very seriously and consider them to be an egregious violation of our policies. If we find such practices in your account, it may be suspended. Advertisers or sites that engage in these practices are not permitted to advertise with us again, so please err on the side of caution in being clear about the product, business, or service that you're promoting. Note that in determining whether an advertiser or destination is violating this policy, we may review information from multiple sources including your ad, website, accounts, and third-party sources. If you believe there's been an error, and that you haven’t violated our policy, submit an appeal and explain why. We only reinstate accounts in compelling circumstances, so it's important that you take the time to be thorough, accurate, and honest. Learn more about suspended accounts.

 

Concealing or misstating information about the business, product, or service

Examples: Enticing users to part with money or information under false or unclear pretenses; presenting a false identity, business name, or contact information; directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself

Ad destinations that use “phishing” techniques to gather user information

Learn more about this policy. 

Unfair advantage

We want ads across the Google Network to be useful, varied, relevant, and safe for users.  If your account is found to be engaged in any of the practices described below, it may be suspended.

Using the Google Network to gain an unfair traffic advantage over other participants in the auction

Examples: Affiliates that advertise on Google Ads against the applicable affiliate program rules, promoting the same or similar content from multiple accounts on the same or similar queries, trying to show more than one ad at a time for your business, app, or site

Note: Keywords should fit the target audience’s likely intent when searching, and each website or app that you promote should offer distinct value to users. For example, avoid promoting similar products and prices across related destinations.

Learn more about this policy. 

Repeated violations

If an advertiser repeatedly violates Google Ads advertising policies, the account may be suspended.

Suspensions due to billing and payment issues
Your account may be suspended for one of the following reasons below.

Promotional code abuse

If you attempt to sell promotional codes or use more than one promotional code on an account, the account may be suspended. For more information, see the country-specific terms and conditions for promotional codes

If you believe there’s been an error, please submit an appeal.

Requesting a chargeback

If you instruct your bank or credit card company to reverse a charge that was paid against a legitimate Google Ads balance (also known as requesting a chargeback) your account may be suspended. 

To resolve the suspension: 

  1. Make a payment in Google Ads.
  2. Submit an appeal

Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.

Suspicious payment activity

If we detect suspicious or fraudulent payment activity on your account, we may restrict how much the account can spend or suspend the account.
If you believe there’s been an error, please submit an appeal.

Unpaid balance

If your account has one or more unpaid balances, it may be temporarily suspended.

To resolve the suspension

  1. Make a payment in Google Ads.
  2. Submit an appeal

Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.

Temporary suspensions due to unauthorized account access

If we detect that an unauthorized user is trying to access your Google Ads account, we’ll temporarily suspend your account to protect against unauthorized charges. 

To resolve the suspension: Fill out this form, and we’ll help you secure your account so you can start running ads again.

Google Ad Grants policy compliance
Your Google Ad Grants account can be suspended for not complying with Google Ad Grants policy. 
To resolve the suspension: Please review program policies to see if you can request reactivation.

How to request a refund

If your account was suspended, and you qualify for a refund, you can always cancel your account and receive your refund.

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