Other restricted businesses

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may take a conservative position and limit or stop related ads from running.

Below are some examples of what to avoid in your ads. Repeated violations of our policies can lead to account suspension. Learn about what happens if you violate our policies.

Solicitation of funds

Not allowed Soliciting funds or donations is only allowed on behalf of a politician, political party or tax-exempt charity.

Note: The ad’s destination must clearly state whether donations are tax-exempt or not.
 
Learn how to fix a disapproved ad or extension

Free desktop software

Not allowed Ads for free desktop software are only allowed if the ad includes the name of the specific software being advertised and leads to the authoritative online distribution source for the software.

Examples: Executable files (such as .exe, .dmg, zipped files, extensions, plug-ins, add-ons, desktop applications) that can run on desktop computers, laptops or notebooks and do not require payment info to download; free trials; freeware; shareware; freemium software; demos that offer downloadable content
 
Note: The authoritative source must not have a history or reputation of policy violations.

 

Troubleshooter: Unsupported business
  1. Register your site as the authoritative distribution source if you are the publisher of the specific software that you want to advertise. If we determine that your site is the authoritative source, we can approve your disapproved ads.
  2. Change the ad’s destination. If a different site is already registered as the authoritative distribution source for your software, edit your ad so that the final URL points to the approved destination.

Once you edit and save your ad, it's sent for review. Most ads are reviewed within 1 working day, though some can take longer if they need a more complex review.

If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads. 

Local services

As part of a limited beta, ads for locksmith and garage door repair services are restricted in specific areas. To advertise in these areas, you must apply for advanced verification. Learn more about advanced verification.

Ads for local services will still be able to run outside of restricted areas, even if the business hasn’t completed verification.

Consumer advisories

For business areas where consumer advisories are common, Google may limit how ads about those products and services are served.

Example: Penny auctions (Google Ads will only show penny auction ads if the phrase "penny auction" or similar terms are included in the user's query. On the Google Display Network, these ads will be shown only on sites related to auctions.)

What is a consumer advisory?

Consumer advisories are alerts that provide information about the risks and benefits of certain products and services. These alerts are typically distributed by organisations that help protect consumers. Examples of organisations that issue consumer advisories are the Federal Trade Commission (US), the Office of Fair Trading (UK), the Consumer Affairs Agency (Japan) and other regional agencies that help protect consumers' interests. Consumer advisory organisations may be regulated by the government, but they may also be run by third-party consumer advocacy groups.

How do consumer advisories affect ads?

If a consumer advisory is issued about a certain product in one country, Google may change how ads about that product are served globally. This allows users to still see ads related to these kinds of products when specifically searching for them, but protects other users who might be unaware of the consumer concerns about similar products.

 

Government documents and official services

The following is not allowed:

Not allowed Promotions for documents and/or services that facilitate the acquisition, renewal, replacement or lookup of official documents or information that are available directly from a government or government-delegated provider.

Examples (non-exhaustive): Passports and other forms of national ID; proof of permanent residency; proof of immigration status/registration; driving licences; travel documents like visas and Electronic Travel Authorisations (ETAs); social security cards; hunting or fishing licences; gun licences or registration; and documents or information derived from official registries like birth certificates, marriage certificates and military records
 

Not allowed Promotions for assistance with applying or paying for official services that are directly available via a government or government-delegated provider.

Examples (non-exhaustive): Assistance with applying for government appointments or benefits; assistance with requesting an official change of address, an official name change, unclaimed money or a mail hold; and assistance with paying transportation fees, such as bridge tolls or congestion charges

Services that are not restricted by this policy

The following professional services are not restricted by this policy: Tax preparation services, legal services, business-to-business (B2B)/enterprise services, immigration lawyers or immigration consultants where the focus is on consultation and not mere assistance in acquiring particular travel documents or official services.

If you are a government or delegated provider, this advertising restriction does not apply to you. A delegated provider is defined as a company that has been officially entrusted or assigned by the original provider (the Government) to provide certain products or services on their behalf that are either usually executed or had previously been done by the Government itself. Delegated providers do not include entities that are authorised providers or resellers. If you are a government or delegated provider and you believe this policy has been improperly applied to you, please contact us here.

Call directory, forwarding and recording services

The following is not allowed:

Not allowed Promotions for call directory, forwarding and recording services

Examples (non-exhaustive list): Call directory, call forwarding and call recording services. These services usually involve calling a phone number to obtain another phone number (or business information such as address) or to be connected to another service.

Event ticket sale

Not allowed Event ticket sellers are allowed to advertise if they have been certified by Google. Note that if you sell or link to sites that sell resale tickets, you’ll need to meet certain destination requirements in order to be certified.

Event ticket resale ad requirements

The following is not allowed:

Not allowed Ads, run by event ticket sellers who sell or link to resale tickets, that don’t comply with applicable ad requirements

Bail bond services

The following is not allowed:

Not allowed Advertising of bail bonds services

Examples: Commercial bail bond agents, bail bonds financing services, bounty hunters, bail bondsmen, immigration bail services, detention bail services

Third-party consumer technical support

The following is not allowed:
 
Not allowed Technical support by third-party providers for consumer technology products and online services
 
Examples (non-exhaustive list): Technical support for troubleshooting, security, virus removal, internet connectivity, online accounts (for example, password resets or login support) or software installation
 
Note: We allow advertising for the sale of consumer technology where the landing page might contain navigational features related to technical support.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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