Other restricted businesses: Dating services Japan

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Learn more about the Other restricted businesses policy.

Advertisers offering online dating services targeting Japan must be certified by Google before they can advertise through Google Ads. Apply for certification here.

In addition, the ads must also include a warning display "18禁" or “18+”.

Options to fix ad violations

Choose a different destination

Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.

If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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