Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.
Learn more about the Other restricted businesses policy.
In some countries, local services are not allowed to run or require that you complete advanced verification before ads are allowed to run.
United States of America
Canada
The Netherlands
Ads for plumbers are restricted in the Netherlands. Ads are not able to run.
Ads for locksmith services are restricted in the Netherlands. Ads are not able to run.
Germany, Sweden, and Belgium
Ads for locksmith services are restricted in Germany, Sweden, and Belgium. Ads are not able to run.
Other countries
Ads for local services are able to run outside of restricted areas, even if the business hasn’t completed verification.
Options to fix ad violations
Apply for advanced verification
If you would like to advertise locksmith services and/or garage door services in the United States of America, or locksmith Services in Canada you must apply for advanced verification. Learn more about how to apply for advanced verification.
Choose a different destination
Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.