Other restricted businesses: Third-party consumer technical support

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.


The following is not allowed:

red x mark Technical support by third-party providers for consumer technology products and online services.

  • Examples (non-exhaustive): Online and offline technical support and troubleshooting for consumer tech products and services (example, data recovery, security, virus removal, booting, internet connectivity, account recovery, password resets or login support, installations, maintenance), hardware repair services, software installations, aggregators and comparison sites for technical support.
Note: We allow advertising for the sale of consumer technology where the ad’s destination might contain navigational features related to technical support. We also allow ads by advertisers who provide technical support for businesses exclusively.
Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. Learn more about suspended accounts.

Options to fix ad violations

Choose a different destination

Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.

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