Other restricted businesses: Solicitation of funds

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We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Learn more about the Other restricted businesses policy.

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Soliciting funds or donations is allowed only on behalf of a politician, political party, or tax-exempt charity. The ad’s destination must clearly state that donations are tax-exempt, or disclose a charity number or a tax exemption number.

Options to fix ad violations

Change the ad’s destination or donation page

If your ad or your ad’s destination solicits donations that are tax-exempt, please clearly state that donations are tax-exempt, or disclose a charity number or a tax exemption number on the ad’s destination, or the specific donation page linked to by that destination.

In the United States, organizations that have 501(c)(3) or 501(c)(4) status from the IRS are automatically considered tax exempt. If your organization holds 501(c)(3) or 501(c)(4) status, you may comply with this policy by clearly stating your 501(c)(3) or 501(c)(4) status on the ad’s destination or the specific donation page linked to by that destination.

Choose a different destination

Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.