Solicitation of funds

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least 7 days prior to any suspension of your account. Learn more about suspended accounts.

On this page

• About the policy
• Options to fix

---

Soliciting funds or donations is allowed only on behalf of a politician, political party, or tax-exempt charity. The ad’s destination must clearly state that donations are tax-exempt, or disclose a charity number or a tax exemption number.

---

Options to fix

If this policy is affecting your ad, review your options to fix below.

Declare your tax exempt status

If your ad or your ad’s destination solicits donations that are tax-exempt, please clearly state that donations are tax-exempt, or disclose a charity number or a tax exemption number on the ad’s destination, or the specific donation page linked to by that destination.

In the United States, organizations that have 501(c)(3) or 501(c)(4) status from the IRS are automatically considered tax exempt. Clearly state your 501(c)(3) or 501(c)(4) status on the ad’s destination or the specific donation page linked to by that destination to ensure compliance with this policy.

Edit your ads to comply with this policy

Edit your ad's final URL to point to another part of your app or website that doesn't violate this policy.

1. Go to Ads within the Campaigns menu.
2. Hover over the ad or asset and select Edit.
3. Edit the ad or asset so that it complies with the policy.
4. Select Save.

Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.