Read the following business model definitions and below, select the business model that most accurately describes your company.
Primary Provider: The event owner/organizer/venue that is initially selling the ticket, or a ticket seller that has been authorized to do so on their behalf, via a contractual agreement. The tickets, in either case, may not have been sold or allocated previously.
Reseller: Business which resells tickets that have already been allocated or sold in the primary marketplace. A reseller or resale marketplace determines the price of the the tickets (which may be above or below the face value) and any additional applicable taxes, or service charges, or fees. You will be considered a reseller, as opposed to a hybrid, unless you have had primary ticket inventory available for all events on your site, at one point in time.
Hybrid: Businesses that sell tickets both as a primary provider and a reseller. To be considered a hybrid, you must have had primary ticket inventory available for all events on your site at one point in time.
Event-associated group: Any artist, tour, team, league, venue, and similar event or group on behalf of whom tickets are sold.