Other restricted businesses

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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.

We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews and feedback from users, regulators and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.

Below are some examples of what to avoid in your ads. Repeat violations of our policies can lead to account suspension.

Learn about what happens if you violate our policies.

Violations of the policies below will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts.

In this article:

• Government documents and official services
• Free desktop software
• Event ticket sale
• Third-party consumer technical support
• Solicitation of funds
• High Fat Sugar Salt Food and Beverage Ads
• Local services
• Consumer advisory notice
• Call directory, forwarding and recording services
• Bail bond services
• Dating services Japan

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Solicitation of funds

Soliciting funds or donations is allowed only on behalf of a politician, political party or tax-exempt charity. The ad’s destination must clearly indicate the tax-exempt status by including a charity number or a tax exemption number.

Learn more about the Solicitation of funds policy.

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Free desktop software

We restrict the promotion of free desktop software. You must apply to advertise free desktop software as an authoritative distribution site, and ensure that the ad contains the name of the software.

Learn more about the Free desktop software policy.

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Local services

In some countries, local services are not allowed to run or require that you complete advanced verification before ads are allowed to run.

Learn more about the Local Services policy.

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Consumer advisory notice

For business areas where consumer advisory notices are common, Google may limit how ads about those products and services are served.

Learn more about the Consumer advisory notice policy.

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Government documents and official services

Only certified governments and authorised providers may run ads that promote direct acquisition of specific government documents and services.

Government documents and services are official documents issued by the government and official services rendered by the government.

An authorised provider is an advertiser who has been given explicit permission by a government to provide a specific government document or service. To be considered an authorised provider, your domain must be linked from an official government website and explicitly referenced as authorised by that government to provide a specific government document or service.

Learn more about the Government documents and official services policy.

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Call directory, forwarding and recording services

The following is not allowed:

Promotions for call directory, forwarding and recording services.

Learn more about the Call directory, forwarding and recording services policy.

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Event ticket sale

Promotion of live event ticket sales is only allowed for accounts that have obtained confirmation of eligibility from Google. You may read eligibility criteria here and request confirmation of eligibility using the Event ticket sale eligibility application form.

Learn more about the event ticket sale policy.

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Bail bond services

The following is not allowed:

Advertising of bail bonds services, which offer to act as surety in order to secure bail for a defendant.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts.

Learn more about the Bail bond services policy.

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Third-party consumer technical support

The following is not allowed:

Technical support by third-party providers for consumer technology products and online services.

Learn more about the Third-party customer technical support policy.

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High Fat Sugar Salt Food and Beverage Ads

We restrict the promotion of High Fat Sugar Salt (HFSS) Food and Beverage (F&B) in the UK and EU on the Google Display Network and YouTube.

Learn more about the High Fat Sugar Salt Food and Beverage Ads policy.

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Dating services Japan

Advertisers offering online dating services targeting Japan must be certified by Google before they can advertise through Google Ads. Apply for certification using the Online Dating Services ads in Japan Certification Application form.

In addition, the ads must also include a warning display '18禁' or '18+'.

Learn more about the Dating services Japan policy.

Need help?

If you have questions about our policies, contact Google Ads Support