Political content

We support responsible political advertising, and expect all political ads and destinations to comply with local legal requirements, including campaign and election laws and mandated election 'silence periods', for any geographic areas that they target.  Political content includes ads for political organisations, political parties, political issue advocacy or fundraising and individual candidates and politicians.

Election ads

The following is allowed, with restrictions in certain countries:

Allowed with restrictions Election ads: Ads that feature a candidate running for political office, a current elected officeholder or, in parliamentary systems, a political party

See below for requirements that apply to election ads by region or country.

Election ads in the European Union

In the EU, election ads include ads that feature a political party, or a current elected officeholder or candidate for the EU Parliament.

Note that election ads don’t include ads for products or services, including promotional political merchandise like T-shirts, or ads run by news organisations to promote their coverage of political parties, EU Parliament campaigns, candidates or current elected officeholders.

Below are requirements that must be met by advertisers who want to run election ads in the EU.


Advertiser verification requirement for election ads in the European Union

Allowed with restrictionsElection ads in the EU may run only if the advertiser is verified by Google.

Learn how to apply for verification.

Troubleshooter
  1. EU election ads may run only in the EU. Check that your EU election ads are running only in the EU and that you’ve been verified to run EU election ads. Learn more about the verification process

  2. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within one working day, although some can take longer if they need a more complex review.

  3. If you’re unable to complete the verification process, remove any content that violates the policy on election ads.

Lok Sabha election ads in India

In India, election ads are ads that feature a political party, a political candidate or current member of the Lok Sabha or any ads that are run by a political party, political candidate or current member of the Lok Sabha.

Note that election ads don’t include ads run by non-political entities promoting political merchandise like T-shirts, or ads run by news organisations to promote their coverage of political parties, Lok Sabha election campaigns, candidates or current Lok Sabha members.

Below are requirements that must be met by advertisers who want to run election ads in India.

Advertiser verification requirement for election ads in India
Allowed with restrictionsElection ads in India may run only if the advertiser is verified by Google. 
Ad pre-certificate requirement for election ads in India

Allowed with restrictionsElection ads in India may run only if the advertiser submits for each ad a valid pre-certificate issued by the Election Commission of India (ECI) or a source authorised by the ECI.

Note: An advertiser must first be verified by Google before submitting this pre-certificate for each ad.
 

If you’ve already been verified by Google, submit pre-certificates for your election ads here

Troubleshooter
  1. India election ads may run only in India. Check that your India election ads are running only in India. In addition, check that you've been verified by Google, and that you’ve submitted a pre-certificate for each election ad that you want to run. Learn more about the verification process.

  2. Contact us to have your ad reviewed again. Most ads are reviewed within one working day, though some can take longer if they need a more complex review.

  3. If you’re unable to complete the verification process or don't have a pre-certificate, remove any content that violates the policy on election ads.

Federal election ads in the United States

In the United States, election ads include ads that feature a current officeholder or candidate for an elected federal office, such as that of the President or Vice President of the United States, or members of the United States House of Representatives or United States Senate.

Note that election ads don’t include ads for products or services, including promotional political merchandise like T-shirts, or ads run by news organisations to promote their coverage of federal election campaigns, candidates or current elected federal officeholders.

Below are requirements that must be met by advertisers who want to run federal election ads in the United States.

Advertiser verification requirement for election ads in the United States 

Allowed with restrictions Election ads in the United States may run if the advertiser is verified by Google. 

Learn how to apply for verification

Troubleshooter
  1. US election ads may run only in the United States. Check that your US election ads are running only in the United States and that you’ve been verified to run US election ads. Learn more about the verification process
  2. Contact us to have your ad reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within one working day, although some can take longer if they need a more complex review.
  3. If you’re unable to complete the verification process, remove any content that violates the policy on election ads.

State election ads in the United States

In addition to the requirements above, there are further restrictions for state and local election ads in some US states. See details by state below.

Maryland restrictions
The following isn't allowed:
 Ads related to ballot measures and candidates for state and local elections
New Jersey restrictions
The following isn't allowed:
 Ads related to ballot measures and candidates for state and local elections
New York restrictions

The following is required of independent expenditure committees in the state of New York before purchasing political ads:  

Allowed with restrictions Independent expenditure committees that wish to purchase ads related to ballot measures and candidates for New York state and local elections must inform Google that they're independent expenditure committees and submit a copy of their registration documents that have been filed with the New York State Board of Elections. 
 
Please complete this form to meet the above requirements.  
If you're using the Display & Video 360 platform for advertising, please complete this form to meet the above requirements.
Nevada restrictions
The following isn't allowed:
 Ads related to ballot measures and candidates for state and local elections
Washington restrictions
The following isn't allowed:
 Ads related to ballot measures and candidates for state and local elections

Disclosure requirements for election advertising 

Google requires that all election ads in the EU, India and the United States show a disclosure that identifies who paid for the ad. For most ad formats, Google will automatically generate a 'Paid for by' disclosure, using the information provided during the verification process. 

Allowed with restrictions For the following ad formats and features available across Google, the advertiser is responsible for including a 'Paid for by' disclosure directly in the ad, followed by the name of the organisation or individual paying for the ad. The disclosure must be visible at all times in the ad.

Please note that this disclosure isn't a replacement for any other disclosures that you may be required to include in your ad by law.

Learn how to fix a disapproved ad

 

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
Was this helpful?
How can we improve it?