Political content

We expect all political ads and destinations to comply with the local campaign and election laws for any area that the ads target. This policy includes legally mandated election “silence periods”.

Political content

The following is allowed, with restrictions:

Promoting content relating to political organisations, political parties, political issue advocacy or fundraising, and individual candidates and politicians
Note: Many countries have specific legal requirements for political content. You must comply with local legal requirements for any areas your ads target. See the list of country-specific restrictions for more information.

Allowed with restrictions Ads related to the Irish referendum on 25 May will not be allowed, unless they’re run by the independent Referendum Commission. 

Election advertising in the United States

Election ads are those that feature a federal candidate or current elected federal officeholder in the United States. Elected federal offices include those of the President and Vice President of the United States, and members of the United States House of Representatives and United States Senate. The following applies to election ads in the United States:

 Allowed with restrictions Election ads in the United States may run if the advertiser is verified by Google. 

Note: This policy doesn’t apply to ads for products or services, including promotional political merchandise like t-shirts, or to ads run by news organizations to promote their coverage of federal election campaigns, candidates, or current elected federal officeholders.


Learn how to apply for verification

Disclosure requirements for election advertising in the United States 

Google requires that all election ads show a disclosure that identifies who has paid for the ad. For most ad formats, Google will automatically generate a “Paid for by“ disclosure, using the information provided during the verification process. 

Allowed with restrictions For the following ad formats and features available across Google, the advertiser is responsible for including a “Paid for by” disclosure directly in the ad, followed by the name of the organization or individual paying for the ad. 

Please note that this disclosure is not a replacement for any other disclosures you may be required to include in your ad by law.

Learn how to fix a disapproved ad.

Google will begin enforcing the policies for Election advertising in the United States and Disclosure requirements for election advertising in the United States on 10 July 2018.

Learn about what happens if you violate our policies.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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