Political content

We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.”  

Political content

The following is allowed, with restrictions:

Allowed with restrictions Ads for political organizations, political parties, political issue advocacy or fundraising, and individual candidates and politicians
Note: Many countries have specific legal requirements for political content. You must comply with local legal requirements for any areas your ads target. See the list of country-specific restrictions for more information.

Election advertising in the United States

Election ads are those that feature a federal candidate or current elected federal officeholder in the United States. Elected federal offices include those of the President and Vice President of the United States, and members of the United States House of Representatives and United States Senate. The following applies to election ads in the United States:

 Allowed with restrictions Election ads in the United States may run if the advertiser is verified by Google. 
 
Note: This policy doesn’t apply to ads for products or services, including promotional political merchandise like t-shirts or mugs, or news coverage of federal election campaigns, candidates, or current elected federal officeholders. 

 

Learn how to apply for verification

Troubleshooter: Election advertising in the United States

  1. U.S. election ads may run only in the United States. Check that your U.S. election ads are running only in the United States, and that you’ve been verified to run U.S. election ads. Learn more about the verification process. 
  2. Contact us to have your ads reviewed again, or edit the ad. This will resubmit the ad and its destination for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review.
  3. If you’re unable to complete the verification process, remove any content that violates the policy on election advertising in the United States. 

Disclosure requirements for election advertising in the United States 

Google requires that all election ads show a disclosure that identifies who has paid for the ad. For most ad formats, Google will automatically generate a “Paid for by“ disclosure, using the information provided during the verification process. 

Allowed with restrictions For the following ad formats and features available across Google, the advertiser is responsible for including a “Paid for by” disclosure directly in the ad, followed by the name of the organization or individual paying for the ad. 

Please note that this disclosure is not a replacement for any other disclosures you may be required to include in your ad by law.

Learn how to fix a disapproved ad.

Political ads restrictions in U.S. states

The following is not allowed in the states of New Jersey, Nevada, Washington, and Maryland:

Ads related to ballot measures and candidates for state and local elections

Political ads restriction in New York state, U.S.A.

The following is required of independent expenditure committees in the state of New York before purchasing political ads:  

Allowed with restrictions Independent expenditure committees that wish to purchase ads related to ballot measures and candidates for New York state and local elections must inform Google that they are independent expenditure committees and submit a copy of their registration documents that have been filed with the New York State Board of Elections. 
 
Please complete this form to meet the above requirements. 

 

Learn about what happens if you violate our policies.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support
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