More third-party ad technologies in Ad Exchange

Ad Exchange enables you to use third-party ad technology vendors for various functions identified here. Some technologies can prevent unwanted vendors from running on your site, while others may increase demand flowing through the system.

We recommend you review these third-party ad technology vendors frequently before you opt into new technologies on the Ad Exchange. Third-party vendors undergo a business review only; Google does not verify or guarantee the technical implementation of these vendors.


To opt into ad technologies:

  1. In Ad Exchange, click Rules, then Opt-In.
  2. In the Everyone rule, allow as many ad technologies as you feel comfortable running across your account.
  3. (Optional) Create new opt-in rules targeting the specific pieces of inventory where you want to allow additional ad technologies to run.
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