About Protections

You can block/allow advertisers, brands, ad technologies, categories, and more across Ad Manager and Ad Exchange in one place. This provides a consistent way to protect users, publishers, and advertisers while maximizing inventory availability and demand eligibility in a simple, safe, and transparent system.

Block ads by type

These types of ads are allowed by default. You can choose to block them.

  • Advertisers/Brands: Brands are “children" that are mapped to parent advertisers. Example: a food company (the advertiser) and a specific cereal they manufacture (the brand).
  • General categories: High-level groupings of ads, such as Apparel, Finance, and Health.
  • Sensitive categories: Groups of ads that are considered "sensitive" due to the nature of the business or ad, such as "Sensationalism" or "Significant Skin Exposure."
  • Custom labels: Used to group objects for a variety of purposes. Example: you can create a custom label and then block it to prevent competing ads from appearing on the same page. Note that this is the only blocking option supported for YouTube cross-sell networks.
  • Advertiser URLs: Ads that link (or click-through) to specific URLs or app downloads. This way, you can easily block all ads that are linked to your competitor at www.example.com.
  • Cookies and data uses (non-google demand): Block other buyers from showing ads based on user interest categories or remarketing.

Allow ads by type

These types of ads are blocked by default. You can choose to allow them:

  • Restricted categories: Allow ads for alcohol and gambling/betting to appear, unless the categories have been disabled from your network.
  • Ad technologies: Control which ad technologies and video types are allowed on your inventory. Ad Exchange buyers are allowed to use many ad technology vendors that use tools such as ad servers, research technologies, and remarketing.

Update ad experience controls

Control programmatic eligibility for all ad experiences in one place.

Prevent competitors from serving together

Block certain types of ads from appearing when other specific ads are present.

Block ads by user-based data

By default, all publishers allow Google Demand sources, including GDN and Display & Video 360, to show ads based on user interest categories and remarketing, and allow the use of non-signed in visitation information from their site to help create these interest categories. You can choose to block certain types of user-based settings.

 

Protections and Programmatic Direct

The only Protections mentioned above that apply to Programmatic Guaranteed and Preferred Deal campaigns are cookies and data uses, user-based data, and these ad technologies: In-Banner video format, Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta). All other Protections are not applicable for Programmatic Guaranteed/Preferred Deals.

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