Link accounts to Ad Manager

Add AdSense, Ad Exchange, or Display & Video 360 accounts

Link your AdSense, Ad Exchange, or Display & Video 360 accounts to Ad Manager to use them in your network.

  • Give buyers access to your inventory with your AdSense and Ad Exchange accounts. Learn more
  • Share first-party Audience segments with your  Display & Video 360 or Ad Exchange accounts. Third-party segments cannot be shared. Learn more
Don't see the options described below?
Your network might not be eligible to link accounts.  If you don't already have an Ad Exchange account, contact a sales representative or work with one of  our partners to create an account.

Link your account to Ad Manager

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings.
  3. Click Link an AdSense account or Link an Ad Exchange account.  Google Ad Manager 360 logo Not available in every network.
    • Enter the web property code. This is the code associated with your AdSense or Ad Exchange account, also known as your Publisher ID.

      To find your web property code, sign into your AdSense or Ad Exchange account, navigate to the Admin tab, then click Account information. Your web property code will be listed next to "Publisher ID."

      When entering your property code into Ad Manager, add a prefix to define the property type:

      • For display, add "ca-" Example: ca-pub-1234567890
      • For mobile apps, add "ca-mb-app-" Example: ca-mb-app-pub-1234567890
      • For video, add "ca-video-" Example: ca-video-pub-1234567890
    • Enter a display name for the web property. The display name is used to select the AdSense or Ad Exchange web property when you create a line item.
    • Enter your AdSense or Ad Exchange contact email address. This should be the same email address you use to sign in to AdSense or Ad Exchange.
    • Enter account validation information. You can enter either the postal code or the last five digits of the phone number associated with your AdSense or Ad Exchange billing information.
    • Click Save. Google Ad Manager will take a moment to validate the link. If successful, the new network will be displayed in the "Linked accounts" section in "Pending" status.
  4. Enable the link to Ad Manager in AdSense or Ad Exchange, using the instructions below:

Enable a link with Ad Exchange

  1. In the Ad Exchange account's Ad Manager network, click Admin and then Access and authorization and then AdX linked accounts.
  2. Click Enable access for the Ad Exchange account you want to link.
  3. (Recommended) Allow Ad Manager data to be used by Ad Exchange.
    1. Click Inventory and then Ad Exchange inventory and then Ad Manager: Networks.
    2. Check Allow data from Seller’s Ad Manager account to be used in the Ad Exchange.
    3. Click Save.

Enable a link with AdSense

After you've completed the steps above, you'll need to confirm the link in AdSense.
  1. In AdSense, click Menu at the top of the page to open the menu.
  2. Click Settings Settings and then Access and authorization and then Third party access.
  3. Find the request for your Ad Manager network and approve the request.

Linked Ad Exchange account information in Ad Manager reports

Starting March 7, 2018, configuration information related to impressions filled by the Ad Manager network through new and existing linked Ad Exchange accounts can appear in Ad Manager reports.

  • "Historical" reports contains information about all linked Ad Exchange accounts.
  • "Ad Exchange historical" reports only contain information from the primary Ad Exchange account.

For example, a new “Programmatic Channel” report dimension will soon be added to the Ad Manager Historical report type so publishers can report on all channels, such as Programmatic Guaranteed and Ad Exchange deal types, sold through their linked Ad Exchange accounts.

To avoid displaying Ad Exchange configuration data in linked Ad Manager network reports, disable access.

Product link statuses

  • Active: This Ad Manager account can use slot selection when creating backfill creatives because the association with this account has been validated.

  • Association Not Possible: The publisher ID you entered doesn't match the Online partner format. If you are an Online AdSense or Ad Exchange partner, correct the ID and resubmit. This feature hasn't been optimized for Direct/Premium AdSense partners. Please contact your Direct AdSense Partner Manager for more information.

  • Invalidated: The property information was changed. Google Ad Manager can no longer validate that the new information is correct.

  • Not Associated: This account can't use slot selection when creating backfill creatives because either you didn't submit the account information to Ad Manager or you removed the association from AdSense or Ad Exchange. To use this account, submit and validate the account information.

  • Pending: You must validate the association with this account before you can use slot selection when creating backfill creatives. Sign into AdSense or Ad Exchange to validate the association.

  • Refused: This Ad Manager account cannot use slot selection when creating backfill creatives because the association with this account was refused. To use this account, make sure you submit the correct account information, then validate the association.

Manage your linked accounts

Don't see the options described below?
Your network might not be eligible to link accounts.  If you don't already have an Ad Exchange account, contact a sales representative or work with one of  our partners to create an account.

See accounts linked to your Ad Manager network

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings.
    • See your primary Ad Exchange account in the "Primary Ad Exchange account" section.
    • See and manage other linked accounts in the "Linked accounts" section.

See other Ad Manager networks linked to your primary Ad Exchange account

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Access & Authorization and then More and then AdX linked accounts.

To link an Ad Manager account, click "Enable access." To unlink an Ad Manager account, click "Disable access".

What's the difference between my primary and linked Ad Exchange accounts?

More than one Ad Exchange account can be linked to Ad Manager, but only one is your primary account.

  • Primary Ad Exchange account
    Ad Exchange accounts are now managed in Ad Manager instead of a separate interface. The settings and reporting from your primary Ad Exchange account appear within the Ad Manager user interface and are used for select Google Ad Manager features, such as First Look and Exchange Bidding. Your primary account is also known as your “mapped” or “unified” account.
    Your primary Ad Exchange account can only be used to fill inventory if it's also added in the "Linked accounts" section. Only the primary account can be marked as "Default for dynamic allocation".
  • Linked Ad Exchange accounts
    These are secondary Ad Exchange accounts that can be added for use in line items, if you want to use different Ad Exchange accounts than your primary account to backfill inventory. We recommend using one Ad Exchange account for each Ad Manager network. AdSense and Display & Video 360 accounts can also be linked.

Settings for linked Ad Exchange accounts

Below are the settings that can be configured for Ad Exchange accounts linked to Ad Manager. Click edit next to the linked Ad Exchange account to modify its settings.

  • Default for dynamic allocation
    Only your primary Ad Exchange account can be marked as the default for dynamic allocation. Once enabled, this account is used for yield group delivery, programmatic guaranteed, First Look, and any other feature where Ad Exchange is delivered without an Ad Exchange line item.
  • Display name
    This name is intended to help traffickers in your Ad Manager network. This name does not need to match the official name of your Ad Exchange account.
  • Audience segments sharing
    If your network uses Audience Solutions, you can choose to share Ad Manager first-party segments for use by your Ad Exchange account. Third-party segments cannot be shared. Learn more

Add users to your accounts

Learn how to add users to Google Ad Manager.

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