Link an account to Ad Manager

Add AdSense, Ad Exchange, or Display & Video 360 accounts

Don't see the options described below?

Linking AdSense products or Ad Exchange properties allows buyers to access your inventory via AdSense or Ad Exchange line items. You can link multiple Ad Exchange accounts that are dedicated to different inventory types.

  1. Sign in to Google Ad Manager.
  2. Navigate to Admin and then Linked accounts.

    To link Ad Exchange properties:

    1. Navigate to the Ad Exchange tab.
    2. Click New Ad Exchange link.

    To link AdSense products:

    1. Navigate to the AdSense tab.
    2. Click New AdSense link.
  3. Enter the property code. Property types are aligned with inventory types in Ad Manager. The property code consists of the publisher ID associated with your AdSense or Ad Exchange account along with an identifier of the inventory type.

  4. Enter a display name, which you'll select when you create an AdSense or Ad Exchange line item.
  5. Enter the contact email address that's used to sign in to AdSense or Ad Exchange.
  6. Enter the account verification details, such as the ZIP code or last five digits of the phone number associated with the AdSense or Ad Exchange account.
  7. Click Save.

Ad Manager may take a moment to validate the link. If successful, the new network will be displayed in the "Linked accounts" section with a "Pending" status. For Ad Exchange, no other steps are needed.

Property codes

Property codes consist of the publisher ID (in the form of "pub-1234567890") associated with your AdSense or Ad Exchange and an identifier of the inventory type. There are four inventory types and respective property codes:

  • Display: prefix ca-

    Example: ca-pub-1234567890

  • Mobile app: prefix ca-mb-app- 

    Example: ca-mb-app-pub-1234567890

  • In-stream video and audio: prefix ca-video- 

    Example: ca-video-pub-1234567890

  • Games: prefix ca-games- 

    Example: ca-games-pub-1234567890

Using AdSense

You need to activate third-party access to Ad Manager in AdSense to link accounts. 

Activate an AdSense link

  1. In AdSense, click menu Menu .
  2. Click settings Settings  and then Access and authorization and then Third-party access.
  3. Locate the request for your Ad Manager network and click Approve.

Using Ad Exchange

Settings for linked Ad Exchange accounts

Once you've activated an Ad Exchange link, you can configure the linked account settings. To set up or edit these settings, click the account display name.

Display name

This name is intended to help traffickers in your Ad Manager network identify the account. The display name does not need to match the actual name of your Ad Exchange account.

Default for dynamic allocation

Toggle on to make inventory under this property code eligible for  dynamic allocation. If you have both video and games web properties, you should activate this setting for one property type, but not for both. Contact your account manager if you have questions about this setting. 

Programmatic Direct

Programmatic Direct allows you to negotiate Preferred Deals and Programmatic Guaranteed. Only inventory from the primary Ad Exchange account is available for Preferred Deals and Programmatic Guaranteed, and not inventory via linked Ad Exchange accounts.

This allows you to share first-party audience segments with Ad Exchange or Display & Video 360 accounts.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Linked accounts.
  3. Click Audience Extension.
  4. Enter your customer ID. For Authorized Buyers, this is the customer ID for your Authorized Buyers account. For a Display & Video 360 advertiser, this is the number located next to the advertiser name in the Display & Video 360 interface.

  5. Select either Ad Exchange or Display & Video 360 as the advertiser type.

  6. Click Save.

Link Google Analytics and Ad Exchange to view Ad Exchange data in Google analytics. To view already linked Google Analytics accounts, or to remove an account link from Ad Manager:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Linked accounts.
  3. Click Google Analytics.

Manage incoming Ad Exchange accounts

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Linked accounts.
  3. Click Incoming Ad Exchange.
  4. Choose an option:
    • To link an Ad Manager account, click Enable.
    • To unlink an Ad Manager account, click Disable.

Incoming Ad Exchange account data in Ad Manager reports

Some information about transactions on inventory types linked to your network can be viewed in reports run by networks who own that inventory type.

  • "Historical" reports can show information about your network's ad serving activity on inventory types owned by the linked Ad Exchange account. This information might allow users to infer which impressions your network served on their inventory type.
  • "Ad Exchange historical" reports can show information about buyers or other third parties with whom you transacted on the linked inventory type.

At no time can information about your network's ad serving activity be seen by another network. Only networks that have linked inventory types to your network can see activity for its own inventory type.

Status Description
Active This Ad Manager account can use slot selection when creating backfill creatives because the association with this account has been validated.
Association not possible The web property code you entered was not the correct format.
Invalidated Ad Manager can no longer validate the information saved for this account because the information changed since it was originally validated.
Not associated Slot selection cannot be used to create backfill creatives for this account either because the account information is missing, the link was disabled in AdSense or Ad Exchange, or the account has been disapproved for policy violations.
Pending The account link needs to be activated before slot selection can be used to create backfill creatives. Learn how to activate an AdSense link or activate an Ad Exchange link.
Refused This Ad Manager account cannot use slot selection when creating backfill creatives because the association with this account was refused. To use this account, make sure you submit the correct account information, then validate the association.

Difference between a primary and linked Ad Exchange account

More than one Ad Exchange account can be linked to Ad Manager, but only one is your primary account.

  • Primary Ad Exchange account

    Ad Exchange accounts are managed in Ad Manager. The settings and reporting from your primary Ad Exchange account appear within the Ad Manager user interface and are used for select Ad Manager features, such as First Look and Open Bidding. Your primary account may be referred to as your "mapped" or "unified" account.

    Your primary Ad Exchange account can only be used to fill inventory if it's also added in the "Linked accounts" section. Only the primary account can be marked as "Default for dynamic allocation".

  • Linked Ad Exchange accounts
    While a single Ad Exchange account is recommended for each Ad Manager network, these secondary Ad Exchange accounts can be added for use as backfill inventory for line items. AdSense and Display & Video 360 accounts can also be linked.
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