Analytics for Google Sites
With Analytics for G Suite, you can utilize Google Analytics to help you analyze traffic (visitor behavior) on your sites. You can use Google Analytics and Google Sites without using G Suite.
How does it work?
Sites have unique URLs that Google Analytics can evaluate. Once you provide your Google Analytics account information to your G Suite account, then G Suite will take care of the rest. However, you'll always go to Google Analytics to view the reports. Additionally, Google Analytics may introduce a small amount of latency for your domain's users.
You can generate reports on specific pages within your sites. By default, Analytics in G Suite treats results from Google Sites in the same fashion as hits to your main web property. If you already have a GA account and you want to ensure you can easily access and organize results from Google, we recommend using one profile to track all subdomains. With an advanced filter that includes your domain name in the results, you can use the content page to drill down and view popular content on your site.
How do I get started?
There are two ways to use Google Analytics with Google Sites, by associating Analytics with a G Suite user on your domain or a Google Account user outside your organization. We strongly recommend you keep all analytics data in-house and only associate Analytics with G Suite users.
Follow these instructions to set up Google Analytics with Google Sites.