Search Ads 360 overview

Conversion goal

Reporting columns that serve as conversion goals

A conversion goal, or goal, is a reporting column that sets the reporting metric such as CPA or ROAS,  and identifies the performance history that Search Ads 360 analyzes to maximize and adapt targets, set or recommend bid adjustments, and spend a targeted amount in certain features of Search Ads 360.

The Floodlight columns that serve as conversion goals can report either conversions (Floodlight Actions and Transactions, and Google Analytics GA goal completions and GA goal value) or revenue (Floodlight Revenue and Google Analytics GA transactions and GA revenue) metrics. Formula columns can also be used in conversion goals. Any attribution model can be applied to the Floodlight columns. Google Analytics columns use only the last-click attribution model.

Custom columns that use other metrics for reporting, such as Action quantity, Transaction quantity, ERS and ROAS, can't be used as conversion goals.

If a column is used as a conversion goal, it can't be edited, but you can view the settings. That is, you can't make changes to a conversion goal. 

Supported features

Conversion goals are available in the following Search Ads 360 features:

Was this helpful?
How can we improve it?