Search Ads 360 overview

Conversion goal

Reporting columns that serve as conversion goals

A conversion goal, or goal, is a reporting column that sets the reporting metric such as CPA or ROAS,  and identifies the performance history that Search Ads 360 analyzes to maximize and adapt targets, and set or recommend bids, bid adjustments, and budgets in certain features of Search Ads 360.

The columns that serve as conversion goals are required to use the last-click attribution model and report either conversion (Floodlight Actions and Transactions, and Google Analytics GA goal completions and GA goal value) or revenue (Floodlight Revenue and Google Analytics GA transactions and GA revenue) metrics. Formula columns can also be used in conversion goals.

Custom columns that use other attribution models or other metrics for reporting, such as Action quantity, Transaction quantity, ERS and ROAS, can't be used as conversion goals.

If a column is used as a conversion goal, it can't be edited. That is, you can't make changes to a conversion goal.

Supported features

Conversion goals are available in the following Search Ads 360 features:

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