Search Ads 360 overview

URL template

Defines a common set of URL parameters and optional third-party tracking URLs that you use for keywords, ads, or sitelinks in search engine accounts. If you change a template, Search Ads 360 automatically applies the update to the ads, keywords, and sitelinks that use the template. 

You can create separate URL templates for each engine account, sitelink, campaign, ad group, keyword, or ad. Each item in an account inherits any URL templates defined at a higher level (except for ads). Templates at lower levels override templates from higher up.

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