Best practices for setting up Search Ads 360 Smart Bidding strategies

View or remove a conversion goal

A conversion goal also serves as a reporting column.  If you want to view the column settings or remove a conversion goal, you can navigate to the campaign settings of a Google Ads or Microsoft Advertising campaign or navigate to a bid strategy opportunity.

Conversion goals aren't editable.

You can remove a conversion goal only if it isn't used in a campaign, budget plan, or bid strategy opportunity.

Conversion goal selector with arrows pointing to the remove button (trash can icon) and the view more icon

View or remove a conversion goal in campaign settings

  1. Navigate to a Google Ads or Microsoft Advertising campaign that isn't managed by a bid strategy or a budget bid strategy.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

  2. Above the performance graph, click the campaign settings icon Settings button.
  3. In the Campaign goal section, click the arrow ▼ to display the list.
  4. Do either of the following.

    • View conversion goal column settings

      1. Click the more icon More settings icon .
      2. When you're done viewing the column settings, click Cancel.
    • Remove a conversion goal

      • Click the trash can icon  next to the conversion goal.
  5. Click Cancel to close campaign settings.

View or remove a conversion goal in bid strategy opportunities

  1. Navigate to the Bid strategy opportunities tab.

    1. In the left navigation panel, click Bid strategies.
    2. Click the Bid strategy opportunities tab.
  2. Next to Select conversion goal, click the arrow ▼ to display the list.
  3. Do either of the following.

    • View conversion goal column settings

      1. Click the more icon More settings icon .
      2. When you're done viewing the column settings, click Cancel.
    • Remove a conversion goal

      • Click the trash can icon  next to the conversion goal.
  4. Click an option in the left navigation panel to exit bid strategy opportunities.
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