Best practices for setting up Search Ads 360 Smart Bidding strategies

Select a goal for Search Ads 360 to analyze

Bid strategy opportunity
  1. Navigate to an advertiser.
    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the "Advertiser" list, click on the advertiser.

    4. Click Apply or press the Enter key.

    Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left navigation panel, click Bid strategies.
  3. Click the Bid strategy opportunities tab.
  4. Click Select conversion goal Down Arrow, to display the list and then select a goal.


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