Search Ads 360 overview
Landing page URL
The URL that you want consumers to visit after they click an ad.
In engine accounts that support shared URL templates, this URL is required to point to a page on an advertiser's web site (that is, the landing page URL needs to specify a final URL). If you're using an additional tracking solution that requires a third-party redirect URL, use a Search Ads 360 URL template to specify the redirect URL.
All engines require you to specify a landing page URL for each text ad.
In Google Ads, Bing Ads, and Yahoo! Japan engine accounts, you can optionally specify landing page URLs for individual keywords. Because you can change a keyword's landing page URL without causing the engine to create a new keyword, the additional flexibility may be worth the extra work of creating URLs for individual keywords. Note that some Search Ads 360 features, such as landing page tests, require URLs for individual keywords.
In other types of engine accounts, Search Ads 360 requires you to specify both a landing page URL for each text ad and a landing page URL for each keyword.
Learn more about URLs in Search Ads 360.