Surfaces across Google performance reporting

Use performance reporting for surfaces across Google and local surfaces across Google to see how much traffic has been driven by participation in either program. Learn more about types of listings on surfaces across Google and data and eligibility requirements for surfaces across Google.

Definition of “clicks” in reporting

We report clicks if they lead to visits to your website (desktop landing pages or mobile landing pages). These are clicks on links from items in your product data feeds captured at the account level.

Reporting on additional metrics is coming soon.

Where to view performance reporting in Merchant Center

Overview 

  1. Sign into your Merchant Center account.
  2. On the “Overview” page, you’ll see the “Performance (unpaid)” card with data for the last 30 days.

Performance dashboard

  1. Sign into your Merchant Center account.
  2. Click Performance in the left navigation menu.
  3. Select Surfaces across Google or Local surfaces across Google in the top dashboard tab to see the traffic chart.

Product list

  1. Sign into your Merchant Center account.
  2. Click Products on the navigation menu.
  3. Click All Products.
  4. You’ll see the number of unpaid clicks from surfaces across Google and local surfaces across Google per product offer in the “Unpaid clicks” column. 

Troubleshooting in Merchant Center

If you don’t see data in performance reporting for surfaces across Google, it may be because you haven’t joined the surfaces across Google program.To participate in the program, follow the policies to show products on surfaces across Google and opt-into the program.

Best practices for web analytics tools

If you wish to track clicks using a third-party or proprietary web analytics tool (for example, Google Analytics), you may do so by implementing the tracking setup on your website or application. Clicks from various Merchant Center programs will then automatically show in these tools. You may want to verify that the split between Google Ads traffic and unpaid traffic is reported accurately.

Here are a few options:

Option 1: Use Google Ads for tracking clicks

Traffic from surfaces across Google will be shown as “Google unpaid traffic” wherein the source is shown as “google” and the medium as “organic” in Google Analytics if the link and mobile_link attributes are specified in the feeds. Learn more about traffic sources in Google Analytics

It's recommended that you verify your analytics tools reporting data with Merchant Center performance reporting.

Option 2: Use separate URLs in Merchant Center feeds, by using the ads_redirectmobile_link, and canonical_link  attributes

  • Use the ads_redirect attribute in your product data for landing page URLs intended for Shopping ads. Note, this attribute will override the link or mobile_link attributes for Shopping ads traffic. You can use the {ifmobile} ValueTrack parameter in this attribute to provide specific landing pages for mobile ads. This can be set up in addition to Google Ads tracking templates and auto tagging.

    An example of using the ads_redirect attribute with Google Analytics tracking parameters: “https://www.example.com/product123.html?utm_source=feed&utm_medium=cpc”

  • Use the link or mobile_link attributes for landing page URLs intended for unpaid traffic (such as traffic from surfaces across Google and local surfaces across Google). If you intend to add tracking parameters, we recommend using separate tracking parameters for ads and unpaid listings.

    An example of using the link attribute with Google Analytics tracking parameters: “https://www.example.com/product123.html?utm_source=feed&utm_medium=free”

  • If you use tracking parameters in your link or mobile_link attributes, we recommend using the canonical_link attribute to provide a canonical URL. Use the canonical_link attribute to ensure that products are associated with the correct URL in the Google Search index. The URL in this attribute is not served to users; however, it will improve Google’s understanding about the product.

Updating your product data feeds

You have two options to update the attributes in your product data feeds:

  1. Update the feed with the recommended values for the link, mobile_link, and ads_redirect using one of the feed updating mechanisms.
  2. If you can’t change the feed: Use feed rules to map link attribute to ads_redirect and remove / change tracking parameters in the link attribute.

 

Related links

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