About performance reporting for free product listings

Use performance reporting for free product listings and free local product listings to see how much engagement they're driving. Learn more about performance reporting in Merchant Center

You can also create custom reports using the report editor. Learn more about custom reports in Merchant Center

Review your performance data

You can review your performance data for all of your products, or for individual products.

Review all data

  • For a broad look at your data, review the "Performance (unpaid)" card on the “Overview” page.
  • For a deeper view, click Performance and then Dashboard in the left-hand navigation menu. Then, click either the Free product listings or Free local product listings tabs above the dashboard.
  • You can segment each metric into Product, Brand, or Category by clicking the segment’s name at the bottom of the dashboard.

Review your data for individual products

  • To find data for an individual product, click Products in the left-hand navigation menu, and then click All Products. You’ll see the number of clicks from free listings and free local listings for each product offer in the “Unpaid clicks” column.

Free listings performance troubleshooting

If you don’t see data in performance reporting for your free listings, it may be because you haven’t opted into the feature. To participate, follow the policies to show products for free on Google and opt in.

Best practices for web analytics tools

If you want to track clicks using a third-party or proprietary web analytics tool (for example, Google Analytics), you may do so by implementing the tracking setup on your website or application. Clicks from various Merchant Center features will then automatically show in these tools. You may want to verify that the split between Google Ads traffic and free traffic is reported accurately.

Here are a few options:

Option 1: Use Google Ads for tracking clicks

Traffic from free listings will be shown as “Google free traffic” wherein the source is shown as “google” and the medium as “organic” in Google Analytics if the link and mobile_link attributes are specified in the feeds. Learn more about traffic sources in Google Analytics

It's recommended that you verify your analytics tools reporting data with Merchant Center performance reporting.

Option 2: Use separate URLs in Merchant Center feeds, by using the ads_redirect, mobile_link, and canonical_link attributes

  • Use the ads_redirect attribute in your product data for landing page URLs intended for Shopping ads. This attribute will override the link or mobile_link attributes for Shopping ads traffic. You can use the {ifmobile} ValueTrack parameter in this attribute to provide specific landing pages for mobile ads. This can be set up in addition to Google Ads tracking templates and auto tagging.

    An example of using the ads_redirect attribute with Google Analytics tracking parameters: “https://www.example.com/product123.html?utm_source=feed&utm_medium=cpc”

  • Use the link or mobile_link attributes for landing page URLs intended for free traffic (such as traffic from free product listings and free local product listings). If you intend to add tracking parameters, we recommend using separate tracking parameters for ads and free listings.

    An example of using the link attribute with Google Analytics tracking parameters: “https://www.example.com/product123.html?utm_source=feed&utm_medium=free”

  • If you use tracking parameters in your link or mobile_link attributes, we recommend using the canonical_link attribute to provide a canonical URL. Use the canonical_link attribute to ensure that products are associated with the correct URL in the Google Search index. The URL in this attribute is not served to users; however, it will improve Google’s understanding about the product.

Updating your product data feeds

You have two options to update the attributes in your product data feeds:

  1. Update the feed with the recommended values for the link, mobile_link, and ads_redirect attributes using one of the feed updating mechanisms.
  2. If you can’t change the feed: Use feed rules to map the link attribute to ads_redirect and remove / change tracking parameters in the link attribute.

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