Create custom reports in Merchant Center

Use the report editor to create custom reports, review your performance data, and share this information with others. Data can include metrics such as ordered items, average order size, and clicks, as well as dimensions such as brand and title. With the ability to create these tables and charts directly within Merchant Center, you don’t have to download your data in order to thoroughly explore it. You can also save your tables and charts and add them to your custom dashboards.

Tip: Other reporting tools

Benefits

  • Customize reporting metrics based on your specific needs.
  • Use reports to populate custom dashboards.
  • Segment reports by date ranges or product dimensions for closer looks at performance.
  • Generate daily charts for long-term tracking.
  • Create and download reports.
  • Compare performance of your products across different programs.
    • Note: Metrics may be program-specific, so the reports should be interpreted carefully before taking any action.
  • Share reports with others.
Examples

You sell many different brands and products, but you want to see a day-by-day breakdown of which brand or product is ordered the most on each day. You’ll need two sets of information (brand or title, and day), so you need to create a custom report.

You want to check how well your shipping department is keeping up with incoming orders. To do this, you’ll need a custom report that shows the number of orders and the number of unshipped items every day.

Instructions

Create a new report

  1. Sign in to your Merchant Center account.
  2. From the navigation panel, click Performance, and then Your reports.
  3. Click the plus button .
  4. In the top bar, click the pencil icon Edit to name your report.
  5. Click the dropdown arrows to set the report format and the time range.
  6. From the sidebar, drag and drop metrics into the table to populate your report.
  7. Click Save.

View or edit an existing custom report

  1. Sign in to your Merchant Center account.
  2. From the navigation panel, click Performance, and then Your reports.
  3. Click the name of the report you’d like to view or edit.
  4. Make any required changes.
  5. Click Save.
Note: Click the filter icon Filter to more easily sort or search for specific reports.

Associate a report with a custom dashboard

  1. Sign in to your Merchant Center account.
  2. From the navigation panel, click Performance, and then Your reports.
  3. Select one or more reports and click Add to dashboard.
  4. Select the dashboard of your choice.

Delete a report

  1. Sign in to your Merchant Center account.
  2. From the navigation panel, click Performance, and then Your reports.
  3. Click the box next to the name of the reports you’d like to delete.
  4. Click the trash icon .
Note: Click the filter icon Filter to more easily sort or search for specific reports.

Keep in mind: If you delete a report, it'll still show in your dashboard, but an error message will surface. Deleted reports that appear in customized dashboards will no longer show data.

You can also control which users in your Merchant Center account have access to view and edit reports and dashboards. Users with the reporting manager role can view and edit all reports and dashboards, and may grant access to view specific reports and dashboards to other users.

Users with the reporting manager access level have permissions to view and edit all reports and dashboards within the account. Reporting managers may customize the level of access to reports and dashboards to other users, choosing to make those restricted or not.

Note: Reports or dashboards that are unrestricted are by default visible to anyone.

  • Admin users and standard users: View reports and dashboards restricted to them, plus unrestricted reports and dashboards.
  • Reporting manager: View and edit all reports and dashboards, and grant view access to reports and dashboards to other users.

Admin users may grant reporting manager access level to other standard users and admins or themselves. Learn more about editing user roles in Merchant Center

Instructions

To change report access permissions, you must have reporting manager permissions. Then:

  1. Sign in to your Merchant Center account.
  2. From the navigation panel, click Performance, and then Your reports.
  3. Click the name of the report you’d like change permissions for.
  4. In the toolbar above, find the "Manage who has access" icon Add users icon,then click on it.
  5. Choose either “Everyone has access” or “Limit to specific people". If you choose to limit access, enter the email addresses of the users you’d like to give access to.
  6. Click Apply.

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