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Beginner's Guide

Upload a feed

Merchant Center accounts created on or after July 13th, 2017, will see a new Feeds experience.  At this time, Merchant Center accounts created before July 13th will continue to use the existing Feeds section. Click here to view help center content for the new Feeds experience.

Identify which experience is enabled on your Merchant Center account by looking at the Feeds label on the Products panel. Any accounts with the new Feeds experience will see Feeds (new).

After you have created and registered your feed, use it to upload your data.

Note: If you submit your items for the first time to a particular target country for Google Shopping, it may take up to 3 business days for your items to be reviewed. To prevent delays, make sure your feed conforms to the products feed specifications and the Google Shopping Policies. Learn more about our product status definitions.

Before you begin

Keep in mind that if you submit your items for the first time to a particular target country for Google Shopping, it may take up to 3 business days for your items to be reviewed. If you submit a feed for a beta target country, it may take significantly longer for your items to be reviewed. Learn more about our beta target countries.

To minimize delays, ensure that your product data conforms to the products feed specifications and the Google Shopping Policies

If you're not sure about the status of your products after an upload, you can learn more about our product status definitions.

Upload Options

If you're new to Merchant Center, a manual upload is a simple way to get started.

Note: If you're submitting a compressed file, your file must be under 4 GB. If your file is larger than 4 GB, split your file into multiple smaller files before uploading.

When uploading your data feed to Google Merchant Center, you have 4 upload options. Once you have uploaded a data feed, you may also create a schedule to update your feed automatically.

Direct Upload (Files under 200 MB in size)
  1. Go to the Feeds page, located under Products.
  2. Locate your feed from the list of registered files. In the "Name" column, click the feed name associated with the file you'd like to submit.
  3. On the page that loads, click the Manual upload button.
  4. In the pop-up window, click the Select file button.
  5. Navigate to the folder on your computer where your feed is. Select the file you're submitting and click Open.
  6. Click Upload and process this file.

The upload may take several minutes, depending on the size of your file and the speed of your Internet connection. The status of any feed can be found in the Feeds page. The status of your entire product catalog can be found on the Diagnostics page under Products, approximately 30 min after the feed finishes processing

FTP Upload (Files under 4GB in size)

FTP (File Transfer Protocol) is a means of submitting a large amount of product data. Learn more about FTP.

SFTP Upload (Files under 4GB in size)

SFTP (SSH File Transfer Protocol) is similar to FTP, but is a more secure means of submitting a large amount of product data. Learn more about SFTP.

Scheduled Fetches (Files under 4GB in size)

The Scheduled Fetches input method allows you to create an uploading schedule for your data feed hosted on your website. Based on the schedule you create, we will take best efforts to download the file from your website and upload it to your account for you in accordance with your schedule.

For more information about scheduling and server or website options, click here.



  • A full feed should be submitted at least every 30 days. If your product data changes regularly, you may upload your full feed up to 4 times per day. For updates to your price and availability information in Merchant Center, you can use an online product inventory update feed as often as your price and availability data changes. 
  • If you submit multiple data feeds, keep each item in the same data feed with each submission. Avoid moving your items to different feeds.

How many items can I submit to my account?

We strive to allow merchants to submit their full inventory of products. However, all accounts have a default limit of items than can be submitted.

If you’re submitting a large number of items, you will receive a notification in your account when you’re approaching or have reached your current limit.

View errors and troubleshoot issues

You’ll be able to download a CSV report detailing feed processing errors and warnings after you’ve uploaded your feed. When a report is available, you’ll see an option to download the file on the Status page, which is accessible by clicking the feed name. The downloadable report will contain identifying information at the top of the file to identify the source of the errors, followed by a table with identifying information about the individual items and their feed errors and warnings. Please note that the report will only be available for 14 days after you’ve uploaded your feed and will only detail up to 100,000 errors and warnings combined.

You can also view consolidated issue reporting for the Shopping product data across your account, feeds, and items in the Diagnostics page, located under Products.

For more details about fixing issues with your data feed, review the troubleshooting guide.

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Policy changes

For past and upcoming policy changes, visit Merchant Center Announcements.