Get started with the local feeds partnership program as a merchant

This article explains how to get started as a merchant with the local feeds partnership program.

The local feeds partnership program helps retailers use local inventory ads through point of sale (POS) or inventory data providers. These providers help manage your data and online shopping presence on your behalf.

Merchant eligibility requirements

To participate in the local feeds partnership program, make sure you meet the follow eligibility requirements:

  • Store: You need at least one physical store with at least 50 identifiable products. Learn more about unique product identifiers
  • Local inventory ads: You can't already be using local inventory ads.
  • POS/inventory data providers: Authorize your POS/inventory data provider to provide your store sales & inventory data to Google.
  • Inventory checks: Allow Google to perform in-store inventory verifications in a subset of your stores.

How to set up your accounts

  1. Set up your Merchant Center account. If you don't have a Merchant Center account, create one.
  2. Turn on local inventory ads.
  3. Add inventory verification contact information.
  4. Verify your About page (European countries only).
  5. Upload a 2:1 logo for your account.
  6. Sign in to your Google My Business (GMB) account. If you don't have a GMB account, create one.
  7. Link your Merchant Center and GMB accounts.

How to select and share your POS/inventory data provider

  1. In Merchant Center, navigate to the Local inventory ads tab.
  2. Add a country by clicking Add.
    Note: If you've already added a country, continue to the next step.
  3. Select the Country menu and click Add next to "Point-of-sale data provider (optional)."
  4. Follow the instructions to add your provider and confirm permissions.
  5. Click Save. 

If you don't see your POS/inventory data provider and are interested in joining LIA via the local feeds partnership program, submit your interest here

We'll send an email to your POS/inventory data provider that includes your merchant name, Merchant Center ID, and POS data provider account ID.

Note: If your POS/inventory data provider doesn't send data to Google within 14 days, we conclude that the POS/inventory data provider has rejected your request.

 How to launch a Google Ads campaign

  1. Link your Merchant Center and Google Ads accounts.
    • If you don't have a Google Ads account:
      1. ​​Open Merchant Center and, in the top right corner, click the menu .
      2. Select Account linking.
      3. Click Create account.
      4. Follow the on-screen instructions.
  2. Create an LIA shopping campaign.
  3. Set a budget and create a bidding strategy. If you're not using an internal or third-party bidding tool that takes store visits into account, we recommend using the Maximize clicks automated bidding strategy. If you're an advanced user, you can manually assign bids using manual cost-per-click (CPC) bidding.
Google may conduct an inventory verification to ensure quality in-store data.
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